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" If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives. "

Clayton M. Christensen

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" Every city and town in America would be bankrupt if they kept their books the way private-sector companies keep their books - because of the obligation cities and towns have taken upon themselves to provide health care for their retirees. "

Clayton M. Christensen

" The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth. "

Clayton M. Christensen

" While I wouldn't say that most entrepreneurs find it easy to get funding, there are certainly more people out there funding technology and healthcare companies than in other areas. "

Clayton M. Christensen

" Universities think people come up with great ideas by closing the door. The academic tenure process, where you have to publish to journals which are very narrow, stands in the way of great research. "

Clayton M. Christensen

" Almost always, great new ideas don't emerge from within a single person or function, but at the intersection of functions or people that have never met before. "

Clayton M. Christensen

" Funding that is focused on the ability to diagnose diseases precisely will just have inestimable value because that's the gate through which precision medicine has to go. Unless you can diagnose the disease precisely, care has to remain in the hands of expensive institutions and expensive caregivers. "

Clayton M. Christensen

" A sustaining innovation makes better products that you can sell for better profits to your best customers. "

Clayton M. Christensen

" Companies, in fact, are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out. "

Clayton M. Christensen

" When you improve your product so it does the customer's job better, then you gain market share. "

Clayton M. Christensen

" Efficiency innovations are a natural part of the economic cycle, but these are the innovations that streamline process and actually reduce the number of available jobs. "

Clayton M. Christensen

" I promise my students that if they take the time to figure out their life purpose, they'll look back on it as the most important thing they discovered while at school. If they don't figure it out, they will just sail off without a rudder and get buffeted in the very rough seas of life. "

Clayton M. Christensen

" People under-invest in family because it doesn't pay off until the long term. "

Clayton M. Christensen

" A major driver of the cost of healthcare in the United States is a compromise that was reached with the American Medical Association in the 1960s when Medicare was first established. "

Clayton M. Christensen

" American capitalists, enthralled by the doctrines of finance, have put their income statements in service of the balance sheet. "

Clayton M. Christensen

" Life is an unending stream of extenuating circumstances. "

Clayton M. Christensen

" People have an idol they want to be like and try to follow what the idols did. But when you do, you find out you're not very successful and you're not very happy. You try to copy these models, and it doesn't yield successful results. "

Clayton M. Christensen

" Each of our children during their high school years went to 'early morning seminary' - scripture study classes that met in the home of a church member every school day morning from 6:30 until 7:15. "

Clayton M. Christensen

" Disruption is a process, not an event, and innovations can only be disruptive relative to something else. "

Clayton M. Christensen

" You may hate gravity, but gravity doesn't care. "

Clayton M. Christensen

" We need to have a better balance between a deliberate strategy and staying open. Because in the end, most of us end up being successful in a career that we never imagined we would be in at the beginning. "

Clayton M. Christensen

" If you make that decision, that you'll always follow that rule, then your commitment to do it sinks into your heart, and when you realize the benefits of having integrity time after time, it really changes your heart, not just your head. "

Clayton M. Christensen

" The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product. "

Clayton M. Christensen

" We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?' "

Clayton M. Christensen

" A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry. "

Clayton M. Christensen

" If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth stops that things get tough. "

Clayton M. Christensen

" Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job. Even if you eliminate what makes you dissatisfied, that doesn't make you motivated. It doesn't make your work rewarding. You just are less bothered by things. "

Clayton M. Christensen

" An innovation will get traction only if it helps people get something that they're already doing in their lives done better. "

Clayton M. Christensen

" There is no single right answer or path forward, but there is one right way to frame the problem. "

Clayton M. Christensen

" I'm an optimistic person. "

Clayton M. Christensen

Optimistic Person

" We don't hire ministers or priests to teach and care for us. This forces us to teach and care for each other - and in my view, this is the core of Christian living as Christ taught it. "

Clayton M. Christensen