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" I'm a bit of a geek: I just love being able to play with dials and buttons. "
Shura
Being
Love
Buttons
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" Being part of a crowd and not standing out is way more frightening than being the person that stands out. "
Shura
Crowd
Out
Way
" You have to make sure you love what you do more than anything. "
Shura
Than
You
Anything
" I don't care about how many records I sell, but the main thing is people like it. "
Shura
Records
People
Like
" My dad used to do a lot of music when he was young, so he had an 8-track MiniDisc recorder, and when he realized that I was getting on with it, he brought it upstairs to my room and showed me how to record and how, once you finished eight tracks, you can cut it down to two and have another six tracks to play with. "
Shura
You
Music
Play
" A lot of people think I popped out of some pink cloud fully formed, ready for action, but I've been putting songs on SoundCloud since I was 16. Five people would listen and like them. I never had any expectations for myself. "
Shura
People
Think
Pink
" In London, I used to play 'Boys of Summer,' but it didn't feel right, because it doesn't apply to your surroundings, to the weather. I remember being in L.A. and listening to that record and going, 'Oh, I get it now.' "
Shura
Summer
Weather
Listening
" The first time I shared music was on Myspace. Then SoundCloud came along. The difference with SoundCloud is that people can comment on stuff, which was more frightening but also way more fun - especially if they liked it. "
Shura
Time
People
Music
" I love being in the studio. "
Shura
Studio
I Love
Love
" I'm not one of those artists that can go away for six months and tour America and have 20 producers back in London or L.A. doing everything for me and I just come home and sing on it. It would be really useful, in terms of speed, to work like that. I just wouldn't find it creatively satisfying. I have to have my hand on the remote control. "
Shura
Home
Doing
Control
" The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.' "
Shura
Know
Your
Today
" People like Prince or Madonna, they're kind of superhuman. You can't imagine them burning their toast, and there's something really exciting about that. "
Shura
Imagine
You
Prince
" It was never like I had to go, 'I am gay.' Slowly, almost by osmosis, by the way I was behaving, it became obvious and accepted. "
Shura
Way
Like
Never
" I couldn't be a Taylor Swift. I would really suck at being Taylor Swift. "
Shura
Swift
Really
Being
" I love PJ Harvey, Patti Smith, Pixies, Portishead, and Massive Attack: a lot of what I would describe as alternative and indie music. "
Shura
Lot
Attack
Describe
" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "
Shura
Best
Girl
Friend
" I'm really freaked out by time. How, for instance, what I did last week is not real in the sense that it's happened. It's just a memory that's filed away in my brain. "
Shura
Time
Real
Week
" On one level, I am a massive joker and can't take anything seriously, but on the other hand, I'm incredibly serious and a deep thinker, so I have that dichotomy within me. "
Shura
Hand
I Am
Joker
" You have to challenge yourself about the choices you make as an artist. "
Shura
You
Make
Choices
" It's just as important - if not more important - to take the praise with a pinch of salt, just as you do the criticism. "
Shura
Praise
Important
Criticism
" Some of the best songs are love songs. They're things that we all go through, and when we're going through it, we think that we're the only person in the world going through that. Having that music there sort of reminds you that you're not alone. It happens to me, too, as a music fan. "
Shura
World
Alone
Best
" I found my own voice slowly. I don't do big tricks like Mariah Carey, so I've found this weird way of singing that works for me. "
Shura
My Own
Me
Voice
" I want to explore my boundaries. I want to push myself and go right to the edge of what I am capable of. I don't want to ever be comfortable. "
Shura
Myself
Edge
Explore
" After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?' "
Shura
Life Changes
Changes
Life
" I was obsessed with 'The Lion King' as a kid, and I really wanted to go work in an animal sanctuary and have my Lara Croft moment. "
Shura
Kid
Work
Moment
" I'd love to sing with so many people, but my biggest dream would be to sing on a record with The National. "
Shura
Would
Dream
Love
" I've had relationships before where you break up, and you think you're going to die, and then you realise you're definitely not going to die, and actually, you're probably better off without them. "
Shura
Better
Relationships
Think
" I'm massively inspired by 'True Blue'-era Madonna, but she is absolutely confident and in control of the situation. "
Shura
Confident
Control
True
" When I wasn't working, I was learning how to use production software on YouTube and making music. "
Shura
Music
Learning
YouTube
" I know I don't suck at being me. I'm really good at being me. "
Shura
Being
Suck
Really
" Whilst the Internet is amazing, someone with a laptop can make something amazing and send it out, but you grow up creatively in a very public way. "
Shura
Internet
Grow
Amazing