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" Any type of political ideology is going to have a lot of different variants of it. "

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" We wanted to preserve as many jobs as possible, so when our sales continued to decline in August 2008, we did about a 5 percent reduction of our global staff. But in order not to cut any more jobs, we froze everybody's pay and put a hiring freeze on. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" The idea that in the system, if you manage it in an optimum way, all of the constituent parts of the system also win, flourish, and benefit, is intrinsic to business and even to capitalism itself, properly understood. But people don't understand it because we're not taught to think that way. "

" More than once in the history of Whole Foods Market, the company was unable to collectively evolve until I myself was able to evolve - in other words, I was holding the company back. My personal growth enabled the company to evolve. "

" The great thing about a culture is that once you really get it going, it evolves on its own. It's self-organizing. It's dynamic. It just feeds on itself. "

" Starting my own business was kind of a wakeup call in a number of different ways. I had to meet a payroll every week, and we had to satisfy customers, and we had competitors that we had to compete with in order to have those customers come into our stores, and we had to compete with other employers for our employees. "

" Not everyone is born to run a $4 billion company. There is no magic formula. I've learned, and I've grown by learning. That's why I've enjoyed being in business so much: It's stretched me. "

" People in America are addicted to sugar and to fat and to salt. "

" Health care is a service that we all need, but just like food and shelter, it is best provided through voluntary and mutually beneficial market exchanges. "

" Use the energy that fear creates to focus the mind more intently on the present moment - where fear doesn't exist. "

" Human beings are made up of many different values, and sometimes those values are in tension with each other. "

" While we clearly need health-care reform, the last thing our country needs is a massive new health-care entitlement that will create hundreds of billions of dollars of new unfunded deficits and move us much closer to a government takeover of our health-care system. "

" Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest Airlines, and JetBlue. "

" The way yogurt works is you take the old yogurt culture and you put it in milk. You have to put enough of the old culture in, and then that old culture will convert the milk into yogurt. "

" There is nothing wrong with making money, but that's not particularly inspiring. "

" We've always tried to be good citizens in the communities that we do business in. "

" Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. "

" What I know is that we no longer have free enterprise capitalism in health care; it's not a system any longer where people are able to innovate. It's not based on voluntary exchange. The government is directing it. "

" In many companies, the person who talks the best usually gets the job. I got snowed by a few of those people over the years. I still think communication is important, but I don't think there's always a correlation between being a great communicator and other virtues that make for a great leader. "

" Snatam Kaur is a yogini, and I find her music deeply spiritual. I feel more love and I feel more peace when I listen to her music. "

" Whole Foods Market tries to embody all of the principles of conscious capitalism all the time, but like any person or company, we sometimes fall short. "

" I always like to say that our brand or our philosophy has always been kind of this marriage between the 'food as indulgence,' and it's also been about 'food as health,' that food is vitality. "

" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

" At the end of the day, the quality of life is all we have, and it's just as important to that lobster, the quality of life that it lives - even if it's not as long - as the quality of your life. "

" We should all have the legal right to purchase health insurance from any insurance company in any state, and we should be able use that insurance wherever we live. Health insurance should be portable. "

" One of the sad things about retiring is that you just become increasingly irrelevant. The world flows around you, and you don't seem to be impacting it any longer. "

" I tell students and young professionals all the time to follow their hearts, do what they truly love, and if it's business, run it by being grounded in ethical consciousness. "

" I've been doing long-distance backpacking since 2002 when I hiked the Appalachian Trail. You start to calm down and relax and get into the slower rhythm of nature. "

" Back then, before the Internet, you had these paper catalogs that you ordered all the food from. So, we flipped through the catalogs, looked up the food we wanted, called them up, and they would show up in trucks. "

" Amazon is certainly not a perfect company. However, doctors, teachers, engineers, journalists, politicians, and labor unions are also on a continuum of consciousness, and none are perfect either. It is easy to judge and find fault with any company if that is what one's ideological biases wish to see. "