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" Amazon is certainly not a perfect company. However, doctors, teachers, engineers, journalists, politicians, and labor unions are also on a continuum of consciousness, and none are perfect either. It is easy to judge and find fault with any company if that is what one's ideological biases wish to see. "

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" Healthier team members get a bigger food discount. We give our sickest team members an option to go through what we call the Total Health Immersion, where we take them off for a week, and we do intensive diet-and-lifestyle education. "

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" I tell students and young professionals all the time to follow their hearts, do what they truly love, and if it's business, run it by being grounded in ethical consciousness. "

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" I started out young and idealistic, and it was all about social justice and fair distribution of resources. I didn't understand why everybody couldn't be equally prosperous. "

" Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those. "

" People in America are addicted to sugar and to fat and to salt. "

" The right actions undertaken for the right reasons generally lead to good outcomes over time. "

" More than once in the history of Whole Foods Market, the company was unable to collectively evolve until I myself was able to evolve - in other words, I was holding the company back. My personal growth enabled the company to evolve. "

" Good leaders need to be able to connect to all of those around them. This is especially true at Whole Foods, where we have a very team-oriented culture. "

" We wanted to preserve as many jobs as possible, so when our sales continued to decline in August 2008, we did about a 5 percent reduction of our global staff. But in order not to cut any more jobs, we froze everybody's pay and put a hiring freeze on. "

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" I really think people should live to be 100 years old pretty much disease-free. I think that's our genetic potential. "

" I reject the premise that liberal and libertarian values are necessarily in conflict. In fact, I often self-identify as a 'classical liberal.' "

" I always like to say that our brand or our philosophy has always been kind of this marriage between the 'food as indulgence,' and it's also been about 'food as health,' that food is vitality. "

" We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. "

" At Whole Foods, we allow our team members to vote on what benefits they most want the company to fund. "

" Any type of political ideology is going to have a lot of different variants of it. "

" I learned how to cook, began reading books on food. I began to understand about nutrition. It never had occurred to me that what you ate could affect how you felt. It could affect your health. It seems obvious now, but at age 23 or 22 or whatever I was, it wasn't obvious at all. "

John Mackey

Food

Health

" In many companies, the person who talks the best usually gets the job. I got snowed by a few of those people over the years. I still think communication is important, but I don't think there's always a correlation between being a great communicator and other virtues that make for a great leader. "

" We knew it was going to be a market, and we knew it was a food market. Well, what kind of food market? It's kind of natural foods, kind of organic foods. So, we eventually settled on Whole Foods Market. "

" You can't live if you don't eat, but you don't live to eat. And neither does business exist primarily to make a profit. It exists to fulfill its purpose, whatever that might be. "

" To me, you make a tradeoff. It might be a little bit more expensive. But you're getting a better tasting, higher quality food that's going to be better for your health and better for the environment. "

John Mackey

Environment

Food

" I believe that all forms of socialism have been proven over time to result in a loss of both economic and civil liberties, with increasing poverty. "

" I've been doing long-distance backpacking since 2002 when I hiked the Appalachian Trail. You start to calm down and relax and get into the slower rhythm of nature. "

" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

" Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater. "

" I used to boast that Whole Foods was sort of recession-proof. And obviously I've been proven wrong. So I'm not boasting about that any longer. "

" I was in my early 20s and open to alternative lifestyles. I thought, 'I bet you get a lot of attractive, interesting women in a vegetarian co-op.' "

" Examine our every action through the lens of how we would feel if it were to become front page news. "

" I would say you have an ethical obligation to pay the taxes that you owe, but you don't have an ethical obligation to pay taxes that you don't owe. In fact, you should be seeking ways to legally minimise your taxes. "

" I was looking for the meaning of life when I was in college. And my deal with my dad was as long as I was taking a full course load, then he would pay. And the times that I wasn't taking a full course load, then I was off the dole and I was working. "

" You have to understand: the narrative that people have about business and capitalism is that they are fundamentally selfish, greedy, and exploitative. Of course, I don't agree with that narrative. "