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" As a self-published author, you have the choice. Embrace the power to create a book that is truly yours. Don't be a whiner or a copycat. "

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" We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" I grew up in New York and have lived here all my life. I think it's the best city in the world and can write about it with gusto and fervor and passion. "

" They say every writer really just writes about one thing over and over. I guess my one thing is how the past impacts the present. "

" Sometimes what you mustn't do is just as just as important as what you must do. "

" Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. "

" Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field. "

" One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds. "

" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "

" You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books. "

" In 1998, I self-published online in order to get a traditional deal. "

" I think Paris smells not just sweet but melancholy and curious, sometimes sad but always enticing and seductive. She's a city for the all senses, for artists and writers and musicians and dreamers, for fantasies, for long walks and wine and lovers and, yes, for mysteries. "

" Ask your editor or ask your agent to find out what the house's goals are for your book before it comes out. Get some sense of expectations so you are prepared. "

" When I was a kid, I read many of my mom's books. Sometimes, there were mysteries, but there were no delineations, and my mother never talked about book genres. Nor did we differentiate genres in school. "

" MWA and The Author's Guild refused to accept me as a member. "

" When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel. "

" When writers stop to sharpen pencils or get up and make coffee to procrastinate, they still stay in their heads with their characters. But when you zip over to read email or check your Facebook page, you get zapped out of the fictive dream. It's brutal on my writing. "

" I'm realistic about my career as a novelist. I'm certainly not a superstar and far, far from a household name, but I feel successful. "

" Paris is an unsolved puzzle. She inspires me in a way that other places don't. And she demands more of me. Just try to write about her without bumping into cliche after cliche. "

" I placed my new novel, 'The Book of Lost Fragrances', in Paris, knowing it would be a challenge. But the book belonged in the city that is one of the greatest perfume capitals of the world and has been since for more than three centuries. "

" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "

" Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours. "

" Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up. "

" I just want to sit in my room and write books. "

" I always miss my mom. Mother's Day would be just one more day I'd feel her absence but for the relentless commercialization. Thanks to that, this day is even harder to deal with. "

" Find out if your radio interviewer has read your book, or you are going to have to do that part of the job on air. It's okay if they haven't, but it's always better to be prepared for what's coming. "

" Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. "

" Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise. "

" Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well. "

" If no one knows your book is out there, no one will think about buying it. It's as simple as that. "