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" I always miss my mom. Mother's Day would be just one more day I'd feel her absence but for the relentless commercialization. Thanks to that, this day is even harder to deal with. "
M. J. Rose
Feel
Thanks
Always
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" Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books. "
M. J. Rose
Start
Think
Three
" Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. "
M. J. Rose
Diamonds
Your
Book
" I grew up in New York and have lived here all my life. I think it's the best city in the world and can write about it with gusto and fervor and passion. "
M. J. Rose
Passion
Best
City
" Don't add people to your subscriber list just because they once wrote you a note. Or once answered a note you wrote to them. Don't put your address book into your newsletter database. Let your readers sign up. "
M. J. Rose
Because
You
Just Because
" Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise. "
M. J. Rose
People
Media
Work
" They say every writer really just writes about one thing over and over. I guess my one thing is how the past impacts the present. "
M. J. Rose
Say
Present
Past
" PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. "
M. J. Rose
Books
Attention
Marketing
" I might have created the phrase 'memory tools', but people have always found talismans to help them meditate into a state of hypnosis where they can access their past lives. "
M. J. Rose
Where
Memory
Tools
" I'm not a good writer. It takes me a long time to get there. I write and then rewrite and revise and do it over and over until I'm satisfied. "
M. J. Rose
Time
Good
Long
" When I sit down to write, I know everything I need to know... I start writing, and within 30 seconds or 60 seconds, I'm watching a movie. I'm not making this stuff up; the characters are acting it out,and I'm just writing it down. "
M. J. Rose
Start
Writing
Need
" When writers stop to sharpen pencils or get up and make coffee to procrastinate, they still stay in their heads with their characters. But when you zip over to read email or check your Facebook page, you get zapped out of the fictive dream. It's brutal on my writing. "
M. J. Rose
Writing
Coffee
Dream
" I've always been fascinated by the concept of reincarnation. I learned that many brilliant people were interested in reincarnation, including Carl Jung. I'm a big Jungian. So I began writing novels involving theories integrating past and present, even if the past element in the novel took place 500 or 1,000 years ago. "
M. J. Rose
Present
Writing
Place
" I think Paris smells not just sweet but melancholy and curious, sometimes sad but always enticing and seductive. She's a city for the all senses, for artists and writers and musicians and dreamers, for fantasies, for long walks and wine and lovers and, yes, for mysteries. "
M. J. Rose
Sad
City
Musicians
" A mystery is a whodunit. You know what happened, but not how or who's behind it. A thriller, or a suspense, is a howdunit. You know what happened, and you usually know who did it, but you keep reading because you want to know how they pulled it off. "
M. J. Rose
Mystery
Reading
Want
" It's so easy to look foolish online. "
M. J. Rose
Easy
Foolish
Online
" When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel. "
M. J. Rose
Television
Great
Advertising
" Sales don't always have anything to do with good or brilliant or original. Sales are about appeal. "
M. J. Rose
Original
Good
Brilliant
" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "
M. J. Rose
Media
Great
Support
" The one thing I am now sure of is that if there is such a thing as destiny, it is a result of our passion, be that for money, power, or love. Passion, for better or worse. "
M. J. Rose
Now
I Am
Love
" Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked. "
M. J. Rose
Test
Free
Reach
" Find out if your radio interviewer has read your book, or you are going to have to do that part of the job on air. It's okay if they haven't, but it's always better to be prepared for what's coming. "
M. J. Rose
Air
You
Job
" As a general rule, when you comment on a blog, make it knowledgeable or witty and, most of all, relevant to that post - then, simply sign it with your name and your book title. Resist the urge to brag or sell your book. "
M. J. Rose
Book
Name
Witty
" I placed my new novel, 'The Book of Lost Fragrances', in Paris, knowing it would be a challenge. But the book belonged in the city that is one of the greatest perfume capitals of the world and has been since for more than three centuries. "
M. J. Rose
Book
Challenge
City
" When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave. "
M. J. Rose
She
Looking
Look
" It's easy to fall into the trap of thinking our careers will come to a standstill, or worse, crash and burn if we aren't social media butterflies. "
M. J. Rose
Social Media
Thinking
Fall
" It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published. "
M. J. Rose
Up
Service
Decade
" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "
M. J. Rose
Use
Your
Plan
" If I present a boring personal life to my readers, it's going to be harder for them to think of my novels as thrilling. "
M. J. Rose
Life
Present
Think
" Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices. "
M. J. Rose
Great
Books
Stories
" Vera Caspary wrote thrillers - but not like any other author of her time, male or female. Her specialty was a specific type that she pioneered - the psycho thriller. "
M. J. Rose
Other
Time
Her