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" If no one knows your book is out there, no one will think about buying it. It's as simple as that. "

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" It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published. "

" Thriller novelists get asked - berated, sometimes - about whether their work glorifies bad behavior, even, exploits human tragedy for entertainment. "

" I always miss my mom. Mother's Day would be just one more day I'd feel her absence but for the relentless commercialization. Thanks to that, this day is even harder to deal with. "

" You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books. "

" I work on one book at a time. And yes, I am immersed. Six days a week for four to six hours a day. In between books, I stop writing for as much as two to three months, but during that time, I do research and think, plot and plan the book. "

" One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. "

" Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters. "

" Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours. "

" I might have created the phrase 'memory tools', but people have always found talismans to help them meditate into a state of hypnosis where they can access their past lives. "

" I grew up in New York and have lived here all my life. I think it's the best city in the world and can write about it with gusto and fervor and passion. "

" Paris is an unsolved puzzle. She inspires me in a way that other places don't. And she demands more of me. Just try to write about her without bumping into cliche after cliche. "

" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "

" Sales don't always have anything to do with good or brilliant or original. Sales are about appeal. "

" Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books. "

" Jacqueline Rose was so wonderful in so many ways, and I was really blessed to be her daughter. Of all the things I am because of her - there's no question: I am a writer because of her love of books. "

" Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. "

" The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing. "

" There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it. "

" I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. "

" I've had a dozen novels published and have made far more than a dozen mistakes. Which is why Randy Susan Meyers and I wrote a guidebook to help authors avoid making our mistakes. "

" I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer. "

" Nora Roberts, Stephen King, Lee Child and George R. R. Martin write wildly different books. Their writing, plotting and styles have little or nothing in common. But they all write books and characters that readers find appealing. "

" The biggest mistake is to assume that another writer's successful strategy will work for you, too. Publishers' marketers - and even freelance publicists who cost mega bucks - tend to do the same basic things for all books. "

" In my novels, there are twelve ancient 'memory tools,' all now lost. Each of the 'Reincarnationist' books revolves around a different tool. "

" Twitter is worth it if you like tweeting. Same is true of Facebook. Or Pinterest. Nothing wrong with having a social presence. "

" If I present a boring personal life to my readers, it's going to be harder for them to think of my novels as thrilling. "

" PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. "

" Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. "