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" As you continue to work on a show, if I still feel inspired, and I feel they are making exciting choices, then our enthusiasm remains. This is not a perfect science. It's an evolutionary process. "

Nina Tassler

Choices

Perfect

Process

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Nina Tassler

Entertainer

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" Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did. "

" I love to watch documentaries on The History Channel and TLC. "

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" I was always fascinated by the Torah, the Bible, in terms of story telling: heroes and villains, morality and flaws. There's no better epic. Also, being part Latin and Jewish means I have a sense of the theatrical. There were always a lot of people in my house. My home was always filled with a lot of storytellers. "

" I love musicals. I'm a big 'Glee' watcher. "

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" Through eight years, 'How I Met Your Mother' has mastered the art of leading-edge comedy, emotional water-cooler moments, and pop culture catch-phrases. "

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" Television's an intimate medium. It's in our living rooms. It's in our bathrooms. It's in our bedrooms - and we respect that. "

" We're committed to delivering our viewers and advertisers year-round programming with a wide variety of storytelling. "

" The original 'CSI' grew stronger once the spinoffs became entrenched. Like any good franchise, when there's a great story to be told, viewers can't get enough. "

" I'm extremely lucky that I've worked for and with amazing people in my life. "

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" 18-to-49 can only be part of the story. There are many more metrics. "

Nina Tassler

Story

Only

" You have to make your decision based on the content. "

" Whomever you are and whatever your relationship is to work, I think we all have suffered from being over-hyphenated. You know, 'working-mom,' 'tiger-mom,' 'stay-at-home-mom'... how about 'mom?' "

" I feel it's our responsibility to keep our ear tuned to public discourse. There's a lot of noise out there, and our responsibility is to pick up on the themes and issues that work their way through all of society. "

" There's always a knee-jerk reaction in our business to analyze and determine why something didn't work. "

" When I was growing up, the current of feminism was strong. You just had to step off the bank, and you'd be swept up. There was an active women's movement. My mother was a part of it. "