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" At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships. "

Mark Zuckerberg

Build

Help

People

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" I look at Google and think they have a strong academic culture. Elegant solutions to complex problems. "

" Really, who you are is defined by the people who you know - not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that's kind of different from the information you put in your profile. "

" The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook. "

" Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. "

" It's really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there. "

" Once you have a product that you are happy with, you the need to centralize things to continue growth. "

" I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress. "

" You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people. "

" Hackathons are these things where just all of the Facebook engineers get together and stay up all night building things. And, I mean, usually at these hackathons, I code too, just alongside everyone. "

" Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it. "

" The thing I really care about is the mission, making the world open. "

" The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently. "

" While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today. "

" My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world. "

Mark Zuckerberg

Change

World

" When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference. "

" A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely. "

" A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa. "

" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "

" One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. "

" People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time. "

" Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you're starting to see is that there are all these different ways that people want to share and communicate. "

" There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things. "

" There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come. "

Mark Zuckerberg

Out

Think

" Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner. "

" It's against all of our policies for an application to ever share information with advertisers. "

" There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking. "

" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "

" Mobile is a lot closer to TV than it is to desktop. "

" The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It's just awesome. I care about openness and connectedness in a global sense. "

Mark Zuckerberg

Care

Awesome

" We talk about this concept of openness and transparency as the high-level ideal that we're moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open. "