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" There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking. "

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" We have these services that people love and that are drivers of data usage... and we want to work this out, so that way, it's a profitable model for our partners. "

Mark Zuckerberg

Love

People

Data

" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "

" Our mission is to connect every person in the world. You don't do that by having a service people pay for. "

" We want to make it so that anyone, anywhere - a child growing up in rural India who never had a computer - can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet. "

" If I could snap my fingers and do one thing in science, I would get more funding for basic science. But the level of funding that needs to be done is not on the order of millions, like the cost of the Breakthrough Prizes. It's billions to tens of billions. "

Mark Zuckerberg

Done

" The connectivity declaration is about uniting the whole industry - a lot of companies that typically compete very fiercely - to push in a coherent direction. "

" I remember flying in, driving down 101 in a cab, and passing by all these tech companies like Yahoo! I remember thinking, 'Maybe someday we'll build a company. This probably isn't it, but one day we will.' "

" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "

" Connectivity is a human right. "

" Connectivity just can't be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that's why we are happy to play whatever small part in that that we can. "

" All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program. "

" Really, who you are is defined by the people who you know - not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that's kind of different from the information you put in your profile. "

" Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. "

" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. "

" There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on. "

" Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. "

" It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company. "

Mark Zuckerberg

Office

Got

" Unless you are breaking stuff, you are not moving fast enough. "

" The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook. "

" We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future. "

" I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have. "

" I think we basically saw that the messaging space is bigger than we'd initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally. "

Mark Zuckerberg

Thought

Space

" Figuring out what the next big trend is tells us what we should focus on. "

Mark Zuckerberg

Focus

" We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it. "

" We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like. "

" Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it. "

" Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it. "

" When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don't make money from as a cost. "

" When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference. "

" The biggest mistake we made as a company was betting too much on HTML5. "