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" Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner. "

Mark Zuckerberg

Will

Think

See

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" I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me. "

Mark Zuckerberg

Someone

" I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social. "

" It's against all of our policies for an application to ever share information with advertisers. "

" We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money. "

" I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life. "

" Our mission is to connect every person in the world. You don't do that by having a service people pay for. "

" If you grew up, and you never had a computer, and you've never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be 'What's a data plan, and why would I want to use this?' "

" We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future. "

" There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on. "

" We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of. "

" No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good. "

" A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. "

" A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa. "

" People don't care about what someone says about you in a movie - or even what you say, right? They care about what you build. And if you can make something that makes people's life better, then that's something that's really good. "

" If you look at the history of our country over the last 100 years, there have been periods where science and research have been celebrated. They were really kind of held up as heroes in society, which encouraged a generation of people to go into these fields. "

" All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program. "

" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "

" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "

" We talk about this concept of openness and transparency as the high-level ideal that we're moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open. "

" Health is certainly extremely important, and we've done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it's not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy. "

" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

" I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today. "

" If you go through some big corporate change, it's just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don't sell because there's inevitably going to be some change. "

" People at Facebook are fairly used to the press being nice to us or not nice to us. "

" Figuring out what the next big trend is tells us what we should focus on. "

Mark Zuckerberg

Focus

" I think a lot of the time there isn't such a black-and-white difference between what's a platform and what's an app. It's really just like the most important apps become platforms. "

" At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships. "

" People like to talk about war. "

Mark Zuckerberg

About

War

" The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook. "

" Our goal is not to build a platform; it's to be cross all of them. "