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" You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people. "

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" Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you're starting to see is that there are all these different ways that people want to share and communicate. "

Mark Zuckerberg

Want

You

World

" A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely. "

" This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that. "

" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. "

" Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. "

" We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn't where it was going to end up. A lot of people saw it and asked, 'Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?' And we actually agreed with that. "

" We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it. "

" We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is. "

" Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both. "

" I believe we have to nip Ebola in the bud before it spreads through Africa and to other countries. "

" We talk about this concept of openness and transparency as the high-level ideal that we're moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open. "

" This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people. "

Mark Zuckerberg

Cycle

Big

" When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open. "

" When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power. "

" It's against all of our policies for an application to ever share information with advertisers. "

" There are definitely elements of experience and stuff that someone who's my age wouldn't have. But there are also things that I can do that other people wouldn't necessarily be able to. "

" I just want to make sure when I have kids, I can spend time with them. That's the whole point. "

" It's really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there. "

" There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking. "

" I like making things. I don't like getting my picture taken. "

" Working with a lot of people at the same time is a task. I really like making stuff and getting stuff done. One of the things I really liked about Facebook was that I could always move so quickly. I wrote the original application in, like, nine days at the end of January. "

" It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company. "

Mark Zuckerberg

Office

Got

" When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more. "

" I started the site when I was 19. I didn't know much about business back then. "

" The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it. "

" People don't care about what someone says about you in a movie - or even what you say, right? They care about what you build. And if you can make something that makes people's life better, then that's something that's really good. "

" My goal was never to make Facebook cool. I am not a cool person. "

" While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today. "

" All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program. "

" Our goal is to make it so there's as little friction as possible to having a social experience. "