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" The thing I really care about is the mission, making the world open. "

Mark Zuckerberg

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" The companies that work are the ones that people really care about and have a vision for the world so do something you like. "

Mark Zuckerberg

" My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world. "

Mark Zuckerberg

" Our goal is not to build a platform; it's to be cross all of them. "

Mark Zuckerberg

" When Facebook was getting started, nothing used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did. "

Mark Zuckerberg

" It used to be the case, like you'd switch jobs, and then maybe you wouldn't keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people. "

Mark Zuckerberg

" Once you have a product that you are happy with, you the need to centralize things to continue growth. "

Mark Zuckerberg

" Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "

Mark Zuckerberg

" We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it. "

Mark Zuckerberg

" Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner. "

Mark Zuckerberg

" I look at Google and think they have a strong academic culture. Elegant solutions to complex problems. "

Mark Zuckerberg

" I started the site when I was 19. I didn't know much about business back then. "

Mark Zuckerberg

" I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded. "

Mark Zuckerberg

" I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have. "

Mark Zuckerberg

" One of my big regrets is that Facebook hasn't had a major chance to shape the mobile operating system ecosystem. "

Mark Zuckerberg

" We talk about this concept of openness and transparency as the high-level ideal that we're moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open. "

Mark Zuckerberg

" In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple. "

Mark Zuckerberg

" Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both. "

Mark Zuckerberg

" There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come. "

Mark Zuckerberg

" I think that people just have this core desire to express who they are. And I think that's always existed. "

Mark Zuckerberg

" Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it. "

Mark Zuckerberg

" We have a very open culture at the company, where we foster a lot of interaction between not just me and people but between everyone else. It's an open floor plan. People have these desks where no one really has an office. I mean, I have a room where I meet with people. But it has all glass, so everyone can see into it and see what's going on. "

Mark Zuckerberg

" Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well. "

Mark Zuckerberg

" The connectivity declaration is about uniting the whole industry - a lot of companies that typically compete very fiercely - to push in a coherent direction. "

Mark Zuckerberg

" Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth. "

Mark Zuckerberg

" It's a juicy thing to say we're building a phone, which is why people want to write about it. But it's so clearly the wrong strategy for us. "

Mark Zuckerberg

" The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently. "

Mark Zuckerberg

" We're running the company to serve more people. "

Mark Zuckerberg

" It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company. "

Mark Zuckerberg

" People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time. "

Mark Zuckerberg

" This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that. "

Mark Zuckerberg