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" Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. "

Gary Vaynerchuk

React

Now

End

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" People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes. "

" Beaujolais is so underrated. "

Gary Vaynerchuk

Underrated

" Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality. "

" 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble. "

" You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other. "

" The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply. "

" The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine! "

" As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving. "

" I love people, and the hustle. "

" 2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008. "

Gary Vaynerchuk

Build

Facebook

" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "

" Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen. "

" Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. "

" We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. "

" I went online with winelibrary.com in July of 1997; that was my first professional online play. "

" I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get. "

" Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine. "

" I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value. "

" I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines? "

Gary Vaynerchuk

Want

Know

" I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get. "

" When the tech geeks talk, I pay close attention. "

" VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions. "

" I'm an entrepreneur first and a wine critic second. "

" Best wine if you're stranded on a deserted island? 1982 Salon Champagne. "

" The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood. "

Gary Vaynerchuk

Beat

Chef

" I find it fascinating that a lot of business books that do well are from people who've never made any money in business. "

" I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude. "

" My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me. "