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" VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions. "

Gary Vaynerchuk

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" Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. "

Gary Vaynerchuk

" Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen. "

Gary Vaynerchuk

" I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time. "

Gary Vaynerchuk

" A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in. "

Gary Vaynerchuk

" One of my biggest flaws is I don't take advice. "

Gary Vaynerchuk

" The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply. "

Gary Vaynerchuk

" I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. "

Gary Vaynerchuk

" My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me. "

Gary Vaynerchuk

" 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble. "

Gary Vaynerchuk

" I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines? "

Gary Vaynerchuk

" Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. "

Gary Vaynerchuk

" I love people, and the hustle. "

Gary Vaynerchuk

" When the tech geeks talk, I pay close attention. "

Gary Vaynerchuk

" I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships. "

Gary Vaynerchuk

" When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals. "

Gary Vaynerchuk

" I find it fascinating that a lot of business books that do well are from people who've never made any money in business. "

Gary Vaynerchuk

" I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get. "

Gary Vaynerchuk

" I have Internet fame. Real fame is more intense. "

Gary Vaynerchuk

" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "

Gary Vaynerchuk

" There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together. "

Gary Vaynerchuk

" I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get. "

Gary Vaynerchuk

" I went online with winelibrary.com in July of 1997; that was my first professional online play. "

Gary Vaynerchuk

" You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. "

Gary Vaynerchuk

" I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating. "

Gary Vaynerchuk

" I'm an entrepreneur first and a wine critic second. "

Gary Vaynerchuk

" You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. "

Gary Vaynerchuk

" When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. "

Gary Vaynerchuk

" I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life. "

Gary Vaynerchuk

" Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. "

Gary Vaynerchuk

" My natural inclination to be improv rather than an educated character serves me well. "

Gary Vaynerchuk