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" Beaujolais is so underrated. "

Gary Vaynerchuk

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" I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. "

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" I have Internet fame. Real fame is more intense. "

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" I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, 'I wish I had more money.' "

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" I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines? "

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" I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press. "

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" I went online with winelibrary.com in July of 1997; that was my first professional online play. "

Gary Vaynerchuk

" I influence anybody who is able to get through the chaos of my first impression. "

Gary Vaynerchuk

First Impression

" You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. "

Gary Vaynerchuk

" Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality. "

Gary Vaynerchuk

" Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it. "

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" Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. "

Gary Vaynerchuk

" My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships. "

Gary Vaynerchuk

" Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. "

Gary Vaynerchuk

" One of the things that I'm really proud of is that I have really good timing. It's very easy for me to see what's coming up and it's no coincidence that I went headfirst into wine and then headfirst into new media - none at all. "

Gary Vaynerchuk

" You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. "

Gary Vaynerchuk

" We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. "

Gary Vaynerchuk

" I'm an entrepreneur first and a wine critic second. "

Gary Vaynerchuk

" Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. "

Gary Vaynerchuk

" Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012. "

Gary Vaynerchuk

" I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing. "

Gary Vaynerchuk

" Word of mouth works now, much more than ever. @-reply every single person. "

Gary Vaynerchuk

" When the tech geeks talk, I pay close attention. "

Gary Vaynerchuk

" A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in. "

Gary Vaynerchuk

" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "

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" I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. "

Gary Vaynerchuk

" The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine! "

Gary Vaynerchuk

" From age 16, I lived and breathed wine. I read every magazine and book about wine. "

Gary Vaynerchuk

" The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood. "

Gary Vaynerchuk

" As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving. "

Gary Vaynerchuk

" I love people, and the hustle. "

Gary Vaynerchuk