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" I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value. "
Gary Vaynerchuk
Think
Going
Consumers
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" Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem. "
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" People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom. "
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" I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing. "
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" It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.' "
Gary Vaynerchuk
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" I have Internet fame. Real fame is more intense. "
Gary Vaynerchuk
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" Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. "
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Storytelling
Game
Apple
" I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life. "
Gary Vaynerchuk
Life
Culture
Day
" One of the things that I'm really proud of is that I have really good timing. It's very easy for me to see what's coming up and it's no coincidence that I went headfirst into wine and then headfirst into new media - none at all. "
Gary Vaynerchuk
Media
Me
Easy
" Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012. "
Gary Vaynerchuk
Social Media
Media
Internet
" Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen. "
Gary Vaynerchuk
Love
Fall
Time
" Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. "
Gary Vaynerchuk
Brand
Wine
Thought
" I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. "
Gary Vaynerchuk
Culture
Understanding
Picture
" I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships. "
Gary Vaynerchuk
Building
Library
People
" I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time. "
Gary Vaynerchuk
Time
Saying
You
" I influence anybody who is able to get through the chaos of my first impression. "
Gary Vaynerchuk
Who
First Impression
Influence
" Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. "
Gary Vaynerchuk
Building
Brand
You
" Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. "
Gary Vaynerchuk
React
Now
End
" I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press. "
Gary Vaynerchuk
Today
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Hate
" From age 16, I lived and breathed wine. I read every magazine and book about wine. "
Gary Vaynerchuk
About
Book
Age
" VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions. "
Gary Vaynerchuk
People
Going
Decisions
" I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage. "
Gary Vaynerchuk
I Am
Always
More
" My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships. "
Gary Vaynerchuk
Success
Library
People
" I don't know how you can justify leaving any engagement behind in the social Web of 2011. "
Gary Vaynerchuk
Social
Behind
Know
" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "
Gary Vaynerchuk
You
Cool
Learning
" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "
Gary Vaynerchuk
Progress
Heart
Business
" Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine. "
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Car
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" Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. "
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Time
You
" As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving. "
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Thanksgiving
" Beaujolais is so underrated. "
Gary Vaynerchuk
Underrated
" 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble. "
Gary Vaynerchuk
Walk
Live
Media