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" Books are but waste paper unless we spend in action the wisdom we get from thought - asleep. When we are weary of the living, we may repair to the dead, who have nothing of peevishness, pride, or design in their conversation. "

William Butler Yeats

Pride

Wisdom

Thought

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" If I have a style, I am not aware of it. "

" I always consider the settlement of America with reverence and wonder, as the opening of a grand scene and design in providence, for the illumination of the ignorant and the emancipation of the slavish part of mankind all over the earth. "

" In our interconnected world, novel technology could empower just one fanatic, or some weirdo with a mindset of those who now design computer viruses, to trigger some kind of disaster. Indeed, catastrophe could arise simply from technical misadventure - error rather than terror. "

" There is a design behind the world that we are living in, which is veiled to most of us most of the time, but every once in a while, you catch a glimpse of it. "

" When the Great Fire of London destroyed most of the medieval city in 1666, Christopher Wren was invited to design a new one. Within days, he had drawn up an elegant grid of broad boulevards leading to majestic squares, but it came to nothing - the existing landowners wanted things as they had been. "

" I'm not into fashion, but I like design. I wear the same shoes every day. "

" Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That's pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement. "

" To design is to communicate clearly by whatever means you can control or master. "

" The genius idea of industrialism was the concept of the Model T: In exchange for something cheap and well-made, we'd forgo unique, lovely design. "

" Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature. "

" We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets. "

" I'd love there to be more larger models, but it's just not going to happen. Designers love to design for slim girls. "

Twiggy

Love

Just

" In the case of 'Fish,' I did the writing, design, and code all at the same time, so the form and the content were fused together. I'd change some words, get an idea, change some code, see if it worked, change more words, and so on. "

" Design is inherently optimistic. That is its power. "

" Trying to design the perfect plan is the perfect recipe for disappointment. "

" I am honoured to be associated with a brand like Movado. It believes in the art of design and is known for its perfection worldwide. I have strong faith in the pursuit of perfection. I am looking forward to a long association. "

" I always wanted to be a filmmaker and became one through sheer single-mindedness. I came to filmmaking from a background in graphic design. I went to film school at Newcastle Polytechnic. "

" When I design, I think about the desire someone might have for it and why. I want them to fall in love with it. "

" We always say we are a brand for our fans because through social media we're so lucky to see what people are asking us for, what they're looking for, and so we really design what we like but also take our fans in mind. "

" Designs in connection with postage stamps and coinage may be described, I think, as the silent ambassadors on national taste. "

" The mind is like a richly woven tapestry in which the colors are distilled from the experiences of the senses, and the design drawn from the convolutions of the intellect. "

Carson McCullers

Design

Experiences

" The Peninsula - it's a combination of great service and good design. "

" To be born woman is to know - although they do not speak of it at school - women must labor to be beautiful. "

" The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design. "

Friedrich August von Hayek

Curious

How

Know

" The clothes that I design and everything I've done is about life and how people live and how they want to live and how they dream they'll live. That's what I do. "

" Nearly all inventions are not recognised for their positive side either when they're made. So, for example, scientists didn't go out to design a CD machine: they designed a laser. But we got all sorts of things from a laser which we never remotely imagined, and we're still finding things for a laser to do. "

Robert Winston

Design

Never

" When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. "

" As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown. "

" Design is an iterative process. One idea often builds on another. "

" Perhaps believing in good design is like believing in God, it makes you an optimist. "