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" Decreased business base increases overhead. So does increased business base. "
Norman Ralph Augustine
Base
Business
Overhead
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" Simple systems are not feasible because they require infinite testing. "
Norman Ralph Augustine
Simple
Testing
Infinite
" Although most products will soon be too costly to purchase, there will be a thriving market in the sale of books on how to fix them. "
Norman Ralph Augustine
Products
Market
Fix
" Motivation will almost always beat mere talent. "
Norman Ralph Augustine
Talent
Motivation
Always
" Fools rush in where incumbents fear to tread. "
Norman Ralph Augustine
Fear
Fools
Rush
" The weaker the data available upon which to base one's conclusion, the greater the precision which should be quoted in order to give the data authenticity. "
Norman Ralph Augustine
Authenticity
Conclusion
Data
" There are many highly successful businesses in the United States. There are also many highly paid executives. The policy is not to intermingle the two. "
Norman Ralph Augustine
Two
United States
Successful
" One cannot legislate problems out of existence. It has been tried. "
Norman Ralph Augustine
Problems
Been
Existence
" A billion saved is a billion earned. "
Norman Ralph Augustine
Earned
Billion
Saved
" People do not win people fights. Lawyers do. "
Norman Ralph Augustine
Fights
Win
People
" The optimum committee has no members. "
Norman Ralph Augustine
Members
Optimum
Committee
" One of the most feared expressions in modern times is 'The computer is down.' "
Norman Ralph Augustine
Computers
Most
Modern
" By the time of the United States Tricentennial, there will be more government workers than there are workers. "
Norman Ralph Augustine
Will
Workers
Time
" Software is like entropy. It is difficult to grasp, weighs nothing, and obeys the second law of thermodynamics; i.e. it always increases. "
Norman Ralph Augustine
Nothing
Like
Difficult
" It costs a lot to build bad products. "
Norman Ralph Augustine
Lot
Products
Build
" If today were half as good as tomorrow is supposed to be, it would probably be twice as good as yesterday was. "
Norman Ralph Augustine
Good
Tomorrow
Yesterday
" Bulls do not win bull fights. People do. "
Norman Ralph Augustine
Bulls
Bull
Win
" If stock market experts were so expert, they would be buying stock, not selling advice. "
Norman Ralph Augustine
Advice
Stock Market
Expert
" A revised schedule is to business what a new season is to an athlete or a new canvas to an artist. "
Norman Ralph Augustine
Artist
Canvas
New
" All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?' "
Norman Ralph Augustine
Too
Respond
Mind
" Two-thirds of the Earth's surface is covered with water. The other third is covered with auditors from headquarters. "
Norman Ralph Augustine
Other
Third
Earth
" Hardware works best when it matters the least. "
Norman Ralph Augustine
Least
Matters
Best
" There are no lazy veteran lion hunters. "
Norman Ralph Augustine
Hunters
Veteran
Lazy
" If the Earth could be made to rotate twice as fast, managers would get twice as much done. If the Earth could be made to rotate twenty times as fast, everyone else would get twice as much done since all the managers would fly off. "
Norman Ralph Augustine
Fly
Fast
Twice
" Rank does not intimidate hardware. Neither does the lack of rank. "
Norman Ralph Augustine
Intimidate
Hardware
Rank
" The best way to make a silk purse from a sow's ear is to begin with a silk sow. The same is true of money. "
Norman Ralph Augustine
Way
True
Money
" The more one produces, the less one gets. "
Norman Ralph Augustine
Produces
More
Less
" If you can afford to advertise, you don't need to. "
Norman Ralph Augustine
Advertise
Need
Afford
" People working in the private sector should try to save money. There remains the possibility that it may someday be valuable again. "
Norman Ralph Augustine
Save
Working
Try
" Regulations grow at the same rate as weeds. "
Norman Ralph Augustine
Same
Weeds
Regulations
" Most projects start out slowly - and then sort of taper off. "
Norman Ralph Augustine
Slowly
Out
Off