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" Disruption is a process, not an event, and innovations can only be disruptive relative to something else. "

Clayton M. Christensen

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" What's unique about the Mormon Church is that it encourages inquiry. I really do think my research and religion are all on the same page. I never could have come up with the notion of disruptive innovations, which went against a lot of conventional wisdom, if I hadn't been raised to always be asking questions. "

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" There just isn't anything more invigorating than to read an article or hear about an entrepreneur using the term 'disruptive technology' that makes no reference to me as the source. When it's clear they really got the idea and they use it as if it were in everyday parlance, that's the ultimate triumph. "

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" There are direct paths to a successful career. But there are plenty of indirect paths, too. "

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" Growth makes so many dimensions of management easier. It's when growth stops that things get tough. "

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" Almost always, great new ideas don't emerge from within a single person or function, but at the intersection of functions or people that have never met before. "

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" I'm an optimistic person. "

Clayton M. Christensen

Optimistic Person

" Eighty percent of the cases used in the typical MBA program are about successful companies. Students graduate with this notion that 'If I do everything that the people in those cases did, then my organization will grow and be successful, too.' "

Clayton M. Christensen

" One of the banes of successful innovation is that companies may be so committed to innovation that they will give the innovators a lot of money to spend. "

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" I haven't met too many people that don't intend to have a fulfilling life. High-achievers, however, end up allocating their resources in a way that seriously undermines their intended strategy. "

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" The iPod is a proprietary integrated product, although that is becoming quite modular. You can download your music from Amazon as easily as you can from iTunes. You also see modularity organized around the Android operating system that is growing much faster than the iPhone. So I worry that modularity will do its work on Apple. "

Clayton M. Christensen

" Every city and town in America would be bankrupt if they kept their books the way private-sector companies keep their books - because of the obligation cities and towns have taken upon themselves to provide health care for their retirees. "

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" An innovation will get traction only if it helps people get something that they're already doing in their lives done better. "

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" We are awash in content that needs to be taught, yet the vast majority of colleges give a large portion of their faculties' salaries to fund research. "

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" By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption. "

Clayton M. Christensen

" Christine and I haven't raised our children. A whole community of selfless Christians has contributed to helping them become faithful, competent adults. "

Clayton M. Christensen

" For online universities, like Liverpool and the University of Phoenix, if prices drop by 60%, they still make money. But for the vast majority of traditional universities, if the prices fall by 10%, they are bankrupt; they have no wriggle room. "

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" The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make decisions that lead to failure. "

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" The key is not to figure out what the best people are doing and try to emulate it - rather, figure out what causes people and companies to be successful. "

Clayton M. Christensen

" I helped start a ceramics company called CPS Technologies. We took it public in 1987 at $12 a share. Three months later, there was this horrible cliff: Black Monday. Fidelity had bought 15 percent of our stock, and their algorithm caused them to dump it all onto the market that day. We dropped from $12 to $2. "

Clayton M. Christensen

" In an environment where you've got to push innovations out the door fast and keep the cost of innovation low, the probability that you'll be successful is actually much higher. "

Clayton M. Christensen

" Diabetes is a great example whereby, giving the patient the tools, you can manage yourself very well. "

Clayton M. Christensen

" A great book seeks to explain causality, not correlation. It works to point out the circumstances in which it works, and where it doesn't. And in so doing, it is broadly applicable. "

Clayton M. Christensen

" The parents of teenagers would love to have a car that won't go very far or go very fast. They could just cruise around the neighborhood, drive it to school, see their friends, plug it in overnight. "

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" The first two lessons, which we learned early in our efforts to be good member missionaries, have made sharing the Gospel much easier: We simply can't predict who will or won't be interested in the Gospel, and building a friendship is not a prerequisite to inviting people to learn about the Gospel. "

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" I promise my students that if they take the time to figure out their life purpose, they'll look back on it as the most important thing they discovered while at school. If they don't figure it out, they will just sail off without a rudder and get buffeted in the very rough seas of life. "

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" We have found that companies need to speak a common language because some of the suggested ways to harness disruptive innovation are seemingly counterintuitive. If companies don't have that common language, it is hard for them to come to consensus on a counterintuitive course of action. "

Clayton M. Christensen

" A sustaining innovation makes better products that you can sell for better profits to your best customers. "

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" The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business. "

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" When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done. "

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" Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job. Even if you eliminate what makes you dissatisfied, that doesn't make you motivated. It doesn't make your work rewarding. You just are less bothered by things. "

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