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" Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more. "

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" I got into retailing because I wanted a real job. "

" In the beginning, I was so chintzy I really didn't pay my employees well. "

" What am I supposed to haul my dogs around in, a Rolls-Royce? "

" Give ordinary folk the chance to buy the same things as rich people. "

" Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations. "

" Control your expenses better than your competition. This is where you can always find the competitive advantage. "

" Swim upstream. Go the other way. Ignore the conventional wisdom. "

" There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. "

" The way management treats associates is exactly how the associates will treat the customers. "

" Most of us don't invent ideas. We take the best ideas from someone else. "

" High expectations are the key to everything. "

" Loosen up, and everybody around you will loosen up. "

" One person seeking glory doesn't accomplish very much. "

" I learned this early on in the variety business: You've got to give folks responsibility, you've got to trust them, and then you've got to check on them. "

" I don't know what would have happened to Wal-Mart if we had laid low and never stirred up the competition. My guess is that we would have remained a strictly regional operator. "

" I learned early on that one of the secrets of campus leadership was the simplest thing of all: speak to people coming down the sidewalk before they speak to you. I would always look ahead and speak to the person coming toward me. If I knew them I would call them by name, but even if I didn't I would still speak to them. "

" The key to success is to get out into the store and listen to what the associates have to say. "

" All that hullabaloo about somebody's net worth is just stupid, and it's made my life a lot more complex and difficult. "

" Maybe I was born to be a merchant, maybe it was fate. I don't know about that. But I know this for sure: I loved retail from the very beginning. "

" If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction. "

" If you love your work, you'll be out there every day trying to do it the best you possibly can, and pretty soon everybody around will catch the passion from you - like a fever. "

" Celebrate your successes. Find some humor in your failures. "

" All of us profit from being corrected - if we're corrected in a positive way. "

" I've never been one to dwell on reverses. "

" I had to pick myself up and get on with it, do it all over again, only even better this time. "

" We're all working together; that's the secret. "

Working Together

" Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community. "

" I probably have traveled and walked into more variety stores than anybody in America. "

" Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune. "

" You can make a lot of mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient. "