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" Finding new voices with fresh ideas is the hardest and most rewarding part of a television executive's job. "
Nina Tassler
Finding
Television
New
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" As you continue to work on a show, if I still feel inspired, and I feel they are making exciting choices, then our enthusiasm remains. This is not a perfect science. It's an evolutionary process. "
Nina Tassler
Choices
Perfect
Process
" It's about story; it is a social experiment, and people take that into account when they're watching 'Big Brother.' "
Nina Tassler
People
Watching
Brother
" In 1963, my parents took over a camp business from my grandparents. They turned it into a liberal, progressive, a co-educational, interracial camp for kids from all over the world, all over the country. And it was a very important cause for both of my parents. "
Nina Tassler
Business
Parents
Important
" I went through a lot of feelings of self-doubt and loss of self-esteem. I was particularly vulnerable after having my son. It was rough getting back on my feet in the business. "
Nina Tassler
Loss
Business
Feelings
" Creative drives our business; the business doesn't drive the creative. "
Nina Tassler
Drives
Drive
Creative
" The audience that watches on Sunday night is upscale, very female, and very engaged. "
Nina Tassler
Night
Audience
Sunday
" That's what my job is: to create quality programming. "
Nina Tassler
Create
Quality
Programming
" I think 'destined for greatness,' for me, is digging deep inside and knowing that I will always strive to be the best person I can possibly be and effect change in a positive way. "
Nina Tassler
Greatness
Positive
Best
" I was drawn to performing and to storytelling. "
Nina Tassler
Performing
Storytelling
Drawn
" I love to watch documentaries on The History Channel and TLC. "
Nina Tassler
Documentaries
Watch
TLC
" I was always fascinated by the Torah, the Bible, in terms of story telling: heroes and villains, morality and flaws. There's no better epic. Also, being part Latin and Jewish means I have a sense of the theatrical. There were always a lot of people in my house. My home was always filled with a lot of storytellers. "
Nina Tassler
People
Bible
Story
" Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did. "
Nina Tassler
Been
Able
Did
" I think the best voices, the most creative voices, and the best content always wins. "
Nina Tassler
Best
Think
Creative
" We're committed to delivering our viewers and advertisers year-round programming with a wide variety of storytelling. "
Nina Tassler
Programming
Our
Storytelling
" Television's an intimate medium. It's in our living rooms. It's in our bathrooms. It's in our bedrooms - and we respect that. "
Nina Tassler
Living
Television
Rooms
" I'm a feminist. "
Nina Tassler
Feminist
" When it comes down to, it's not about the form, it's about the content. "
Nina Tassler
Content
Down
About
" Before I go to bed, sometimes I'll just sit outside and philosophically assess the day. "
Nina Tassler
Sit
Bed
Day
" I'm on the board of trustees at Boston University. I'm on the board of trustees at Jewish Family Services. "
Nina Tassler
Jewish
University
Boston
" Audiences need to engage with characters. "
Nina Tassler
Audiences
Need
Characters
" 'The Dovekeepers' is a compelling, beautifully written novel that combines history and fiction into a timeless story of survival and heroism. "
Nina Tassler
Novel
Story
Survival
" James Corden is a rare entertainment force who combines irresistible charm, warmth, and originality with a diverse range of creative instincts and performance talent. "
Nina Tassler
Talent
Warmth
Creative
" Ever since 'Jericho,' I've loved these big-idea shows. "
Nina Tassler
Since
Ever
Loved
" I have worked in the media/content business my entire life. "
Nina Tassler
Business
Worked
Life
" When I was in drama development, you hear anywhere between 500 to 600 pitches a season, and you do feel like you hit the wall. But I will never say, 'No, I won't hear that.' "
Nina Tassler
Drama
Development
Feel
" Tom Selleck is a big draw. "
Nina Tassler
Tom
Big
Draw
" With all of our big-hit shows - like 'Big Bang Theory,' and even 'How I Met Your Mother' - when they first started, you have multiple characters to service, and you want to make sure that the audience has a chance to get the concept, get the emotional arc, and really engage with the relationships. "
Nina Tassler
Chance
Mother
Service
" The original 'CSI' grew stronger once the spinoffs became entrenched. Like any good franchise, when there's a great story to be told, viewers can't get enough. "
Nina Tassler
Story
Stronger
Enough
" There's always a knee-jerk reaction in our business to analyze and determine why something didn't work. "
Nina Tassler
Work
Always
Business
" You have to make your decision based on the content. "
Nina Tassler
Make
You
Your