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" For me, fashion succeeds when it says something about the times we live in. "
Edward Enninful
Something
About
Fashion
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" Social media is fine, depending on how you use it. "
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" I've learned to put a big value on having a life outside of fashion, and I think that's what's saved me, because the fashion industry can suck you in. "
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" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "
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" The best photographers know how to light any color skin. "
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" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "
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" I want 'Vogue' to feel like a shop that you're not scared to walk into, one that's quite welcoming. "
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" I don't think everything has to be new all the time. You don't have to have the latest designer all the time to look good. Just have things you're comfortable with, have key pieces that you can sort of reinvent over and over again, and always keep things that you really love for a while. "
Edward Enninful
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Love
" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
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West
School
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" My mother and father just taught me the basics: to be really kind, to really listen to people. I have never been one to put on airs and graces. "
Edward Enninful
People
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" When you leave your house in the morning, however you dress is the way you want the world to see you. "
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" I am definitely allergic to wheat. Every time I eat it, I feel awful. "
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" I'm so fascinated by the influence of social media on fashion. I've seen so many artists on Instagram, up and comers you would have never known otherwise. "
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Media
" I'm really excited to see my vision for the 'British Vogue' team come to fruition. "
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See
" A queen does not wear clothes off the runways. "
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Queen
Wear
Clothes
" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "
Edward Enninful
Picture
Research
Spend
" With Rihanna, it's always a collaboration, and that's why I love her so much. "
Edward Enninful
Collaboration
Love
Why
" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "
Edward Enninful
Industry
Diversity
Fashion
" Change always takes time. "
Edward Enninful
Takes
Always
Change
" Kurt Cobain really made an impression on us. He just had that rebel attitude. You could tell he was super talented but didn't really care. "
Edward Enninful
Tell
Us
Rebel
" I used to wear a lot of Helmut Lang. Painted jeans. Cropped crombies with t-shirts. A lot of V-necks. The perfect V-neck was very important. "
Edward Enninful
Important
Jeans
Perfect
" I come from a family who didn't have much money but raised me to believe that money wasn't the most important thing in the world. We had enough; we were happy. "
Edward Enninful
Me
Happy
Family
" I am black in a predominantly white industry, and I have been luckier than most. "
Edward Enninful
Most
I Am
Black
" I can tell you, without diversity, creativity remains stagnant. "
Edward Enninful
I Can
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Creativity
" I've always been very fascinated by technology - the Internet, social media. "
Edward Enninful
Social Media
Technology
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" Being an immigrant and living in England, I feel like I lived in two worlds. There was the world that, when I was at school with my friends, was very English, and then I'd go home to another country, with exotic foods and colours. I have a sense of colour pairings, and that came from my background, I think. "
Edward Enninful
Friends
World
Think
" By people getting together and celebrating this idea of togetherness, great things can happen. "
Edward Enninful
Great
Together
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" Social media and technology are democratising and opening up fashion and the process of fashion for all - this has good and bad sides, but that comes with any change. "
Edward Enninful
Change
Good
Social Media
" If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside. "
Edward Enninful
Change
People
Problem
" People of power have to show empathy and kindness to the young. "
Edward Enninful
Young
Kindness
Power