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" I've always been very fascinated by technology - the Internet, social media. "
Edward Enninful
Social Media
Technology
Always
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" I want 'Vogue' to feel like a shop that you're not scared to walk into, one that's quite welcoming. "
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" I grew up reading 'British Vogue' - I am so honoured and humbled to be taking up the mantle of editor. "
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" In my work, I have always tried to push the boundaries of what fashion can do. "
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" Never forget that it sometimes takes a foreigner's eye to capture Britain most clearly. "
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" I've learned to put a big value on having a life outside of fashion, and I think that's what's saved me, because the fashion industry can suck you in. "
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Value
Fashion
Life
" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "
Edward Enninful
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Research
Spend
" You never know where inspiration is going to come from. "
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" I realise I am stepping into the shoes of a hugely respected editor in the shape of Alexandra Shulman, someone who has chosen to leave at the top of their game with a legacy of 25 years of success. "
Edward Enninful
Legacy
Top
Success
" Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. "
Edward Enninful
Growing Up
Brave
Home
" Being an immigrant and living in England, I feel like I lived in two worlds. There was the world that, when I was at school with my friends, was very English, and then I'd go home to another country, with exotic foods and colours. I have a sense of colour pairings, and that came from my background, I think. "
Edward Enninful
Friends
World
Think
" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "
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Protective
Go
I Can
" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "
Edward Enninful
Family
Creativity
Rich
" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "
Edward Enninful
Industry
Diversity
Fashion
" Coming from a family who put a lot of emphasis on academics, I always thought I was going to be a lawyer. "
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Going
Family
Lawyer
" I'm very proud of the world that's embracing all these different ideas of what it is to be diverse, in 2017. "
Edward Enninful
Ideas
Very
World
" Music, for me, is as important as fashion. The first visuals I remember are Elvis Presley, David Bowie, New Romantics, and different punk bands. "
Edward Enninful
Music
Fashion
Remember
" With Rihanna, it's always a collaboration, and that's why I love her so much. "
Edward Enninful
Collaboration
Love
Why
" The funny thing is that the fashions from the '90s seem to sit so well with the fashions of 2016. Everything from then somehow skipped and came back. "
Edward Enninful
Well
Back
Everything
" If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside. "
Edward Enninful
Change
People
Problem
" I take random inspiration from everywhere. "
Edward Enninful
Inspiration
Take
Everywhere
" When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi. "
Edward Enninful
Friend
Blame
Cherry
" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "
Edward Enninful
Freedom
Opportunity
Truth
" By people getting together and celebrating this idea of togetherness, great things can happen. "
Edward Enninful
Great
Together
People
" I felt like I grew up with Bowie. I never dressed like him, even though I did love the music, but consistently throughout my career he has been a go-to reference point: The suit from 'Young Americans,' or the gold Missoni-type looks of Ziggy Stardust. 'The Berlin Years' still influences me. "
Edward Enninful
Young
Music
Career
" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
Edward Enninful
West
School
Me
" I get nervous before every shoot. I'm really jealous of the people that can just rest on their laurels and say, 'I'm good; this is it.' "
Edward Enninful
Shoot
Say
Rest
" I learned that fashion was about more than fancy images. That there was a business side as well. "
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Fashion
Business
Well
" I can't just go in and throw clothes at a picture. I still have to have some kind of an idea of a character, of who she is, where she's from. It's almost like playing a child's game. You have your dolls, and you create characters for them. Fashion indulged that in me. "
Edward Enninful
Me
Picture
Character
" A lot of my friends, we all grew up sort of not very wealthy. And in England, whatever ends up being a negative, that's a positive. "
Edward Enninful
Positive
Negative
Whatever
" The more you style, the better you get. Don't give up. At a certain point, the magic happens. "
Edward Enninful
You
Magic
Better