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" With Rihanna, it's always a collaboration, and that's why I love her so much. "
Edward Enninful
Collaboration
Love
Why
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" I like to play with contrast. It's about changing people's perceptions of people. "
Edward Enninful
People
Play
Changing
" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "
Edward Enninful
Think
Me
Live
" I realise I am stepping into the shoes of a hugely respected editor in the shape of Alexandra Shulman, someone who has chosen to leave at the top of their game with a legacy of 25 years of success. "
Edward Enninful
Legacy
Top
Success
" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "
Edward Enninful
Freedom
Opportunity
Truth
" I'm just propelled by insecurity; that's what really leads me to want to do better. "
Edward Enninful
Insecurity
Want
Me
" The fashion industry needs to breed a whole different way of thinking. We need more diverse people working in all facets of the industry. "
Edward Enninful
People
Need
Way
" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "
Edward Enninful
Protective
Go
I Can
" I am definitely allergic to wheat. Every time I eat it, I feel awful. "
Edward Enninful
Wheat
Allergic
Eat
" I think if you're really good at what you do, you can see outside the box. "
Edward Enninful
You
Good
Outside
" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "
Edward Enninful
Family
Creativity
Rich
" I've learned to put a big value on having a life outside of fashion, and I think that's what's saved me, because the fashion industry can suck you in. "
Edward Enninful
Value
Fashion
Life
" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "
Edward Enninful
Industry
Diversity
Fashion
" I come from a family who didn't have much money but raised me to believe that money wasn't the most important thing in the world. We had enough; we were happy. "
Edward Enninful
Me
Happy
Family
" I'd never seen anything like it in my life. Someone so blatantly challenging the ideas of race and gender and sexuality. In a way, it was comparable to David Bowie, except that Prince brought that to the black community. "
Edward Enninful
Black
My Life
Life
" When I was growing up, David Bowie was my idol. I grew up in inner-city London, and he was from Brixton, which is even more urban. "
Edward Enninful
More
London
Growing Up
" Prince was not scared. The first time I heard someone sing about AIDS, it was Prince: 'In France, a skinny man died of a big disease with a little name.' He was not afraid of taboos. "
Edward Enninful
Name
Scared
Someone
" I used to wear a lot of Helmut Lang. Painted jeans. Cropped crombies with t-shirts. A lot of V-necks. The perfect V-neck was very important. "
Edward Enninful
Important
Jeans
Perfect
" Never forget that it sometimes takes a foreigner's eye to capture Britain most clearly. "
Edward Enninful
Sometimes
Never Forget
Forget
" I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself. "
Edward Enninful
Simplicity
Love
You
" I grew up in an African household, so lots of chicken, lots of rice. We ate Jollof rice, a very West African dish. "
Edward Enninful
Rice
Dish
Chicken
" If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside. "
Edward Enninful
Change
People
Problem
" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
Edward Enninful
West
School
Me
" I take random inspiration from everywhere. "
Edward Enninful
Inspiration
Take
Everywhere
" When you leave your house in the morning, however you dress is the way you want the world to see you. "
Edward Enninful
World
You
Want
" When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi. "
Edward Enninful
Friend
Blame
Cherry
" Most of the time, working as a stylist, you're at home, working on your own, researching. "
Edward Enninful
Working
You
Your
" I don't think everything has to be new all the time. You don't have to have the latest designer all the time to look good. Just have things you're comfortable with, have key pieces that you can sort of reinvent over and over again, and always keep things that you really love for a while. "
Edward Enninful
Time
Think
Love
" It was a whole new attitude: no makeup, less is more... the '90s were fun! "
Edward Enninful
New
Attitude
Fun
" You never know where inspiration is going to come from. "
Edward Enninful
You
Going
Know
" I've always been very fascinated by technology - the Internet, social media. "
Edward Enninful
Social Media
Technology
Always