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" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
Edward Enninful
West
School
Me
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" Coming from a family who put a lot of emphasis on academics, I always thought I was going to be a lawyer. "
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" People of power have to show empathy and kindness to the young. "
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" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "
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" My memories of London Fashion Week are of starting out and not getting many tickets for fashion shows, but wanting to see them so much that I'd sneak in with my friends, people like Pat McGrath and Craig McDean. "
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" Never forget that it sometimes takes a foreigner's eye to capture Britain most clearly. "
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" Diversity is very important for me. "
Edward Enninful
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" A queen does not wear clothes off the runways. "
Edward Enninful
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Wear
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" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "
Edward Enninful
Picture
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Spend
" I take random inspiration from everywhere. "
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" I grew up reading 'British Vogue' - I am so honoured and humbled to be taking up the mantle of editor. "
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" A lot of my friends, we all grew up sort of not very wealthy. And in England, whatever ends up being a negative, that's a positive. "
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Positive
Negative
Whatever
" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "
Edward Enninful
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" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "
Edward Enninful
Protective
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I Can
" I'm so fascinated by the influence of social media on fashion. I've seen so many artists on Instagram, up and comers you would have never known otherwise. "
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Social Media
Media
" When you start out in the industry and things are tough, and you're not really making money, you question yourself: should I give up? "
Edward Enninful
You
Up
Tough
" I don't think I'm in any way an icon, to be very honest. "
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Way
Very
Think
" I learned that fashion was about more than fancy images. That there was a business side as well. "
Edward Enninful
Fashion
Business
Well
" Being an immigrant and living in England, I feel like I lived in two worlds. There was the world that, when I was at school with my friends, was very English, and then I'd go home to another country, with exotic foods and colours. I have a sense of colour pairings, and that came from my background, I think. "
Edward Enninful
Friends
World
Think
" The funny thing is that the fashions from the '90s seem to sit so well with the fashions of 2016. Everything from then somehow skipped and came back. "
Edward Enninful
Well
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Everything
" Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. "
Edward Enninful
Growing Up
Brave
Home
" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "
Edward Enninful
Family
Creativity
Rich
" You never know where inspiration is going to come from. "
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You
Going
Know
" When I was really young, I had an afro and wore pressed jeans and argyle sweaters. In my teens, I moved on to ripped Levi's jeans, white T-shirts, and cowboy boots. "
Edward Enninful
Young
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" People like me thought America was the best place to be creative, to be free to create, to have the freedom to be who you are. "
Edward Enninful
Creative
America
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" I can tell you, without diversity, creativity remains stagnant. "
Edward Enninful
I Can
You
Creativity
" If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside. "
Edward Enninful
Change
People
Problem
" My mother was a seamstress, so I always grew up with her making clothes. I knew how to construct outfits. I knew how to sketch. I knew how to customise. But I could never imagine it as a career. "
Edward Enninful
Clothes
Never
Mother
" It was a whole new attitude: no makeup, less is more... the '90s were fun! "
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New
Attitude
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" With Rihanna, it's always a collaboration, and that's why I love her so much. "
Edward Enninful
Collaboration
Love
Why
" I'd never seen anything like it in my life. Someone so blatantly challenging the ideas of race and gender and sexuality. In a way, it was comparable to David Bowie, except that Prince brought that to the black community. "
Edward Enninful
Black
My Life
Life