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" Social media is fine, depending on how you use it. "
Edward Enninful
Social Media
Social
Media
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" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
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" When I started in the nineties, a sample size was a 4 and a 6. "
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" Change always takes time. "
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" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "
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" The best photographers know how to light any color skin. "
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" I'm so fascinated by the influence of social media on fashion. I've seen so many artists on Instagram, up and comers you would have never known otherwise. "
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" I'm just propelled by insecurity; that's what really leads me to want to do better. "
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" Prince was not scared. The first time I heard someone sing about AIDS, it was Prince: 'In France, a skinny man died of a big disease with a little name.' He was not afraid of taboos. "
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" I get nervous before every shoot. I'm really jealous of the people that can just rest on their laurels and say, 'I'm good; this is it.' "
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" I was really sheltered growing up, with six brothers and sisters. We played together all the time, and I was living in a fantasy world, like most creative people. "
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Together
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" The white T-shirt is like a blank canvas - eternally versatile. "
Edward Enninful
Versatile
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" I grew up in an African household, so lots of chicken, lots of rice. We ate Jollof rice, a very West African dish. "
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Rice
Dish
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" Never forget that it sometimes takes a foreigner's eye to capture Britain most clearly. "
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" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "
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" I don't think I'm in any way an icon, to be very honest. "
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Very
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" I'd never seen anything like it in my life. Someone so blatantly challenging the ideas of race and gender and sexuality. In a way, it was comparable to David Bowie, except that Prince brought that to the black community. "
Edward Enninful
Black
My Life
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" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "
Edward Enninful
Freedom
Opportunity
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" Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. "
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" I like to play with contrast. It's about changing people's perceptions of people. "
Edward Enninful
People
Play
Changing
" Social media and technology are democratising and opening up fashion and the process of fashion for all - this has good and bad sides, but that comes with any change. "
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Change
Good
Social Media
" My mother was a seamstress, so I always grew up with her making clothes. I knew how to construct outfits. I knew how to sketch. I knew how to customise. But I could never imagine it as a career. "
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Clothes
Never
Mother
" You could say slowly but surely, the world is changing in a good way - equality in all forms is more and more part of the global conversation, and people are celebrating diversity and individuality. "
Edward Enninful
Diversity
World
Equality
" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "
Edward Enninful
Industry
Diversity
Fashion
" I've learned to put a big value on having a life outside of fashion, and I think that's what's saved me, because the fashion industry can suck you in. "
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Fashion
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" A queen does not wear clothes off the runways. "
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Queen
Wear
Clothes
" The more you style, the better you get. Don't give up. At a certain point, the magic happens. "
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" You never know where inspiration is going to come from. "
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" I realise I am stepping into the shoes of a hugely respected editor in the shape of Alexandra Shulman, someone who has chosen to leave at the top of their game with a legacy of 25 years of success. "
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Legacy
Top
Success
" I've always been very fascinated by technology - the Internet, social media. "
Edward Enninful
Social Media
Technology
Always
" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "
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Family
Creativity
Rich