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" For over forty years, I've been one of the most passionate believers in entrepreneurs. From day one, I've learned that too many small businesses are predicated on business models that the owner barely understands, and then, those same men and women are baffled when their business dreams are overwhelmed with struggles they never foresaw. "

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" You're going to dream no matter what you do in your life, so make those dreams so big that you can attract others who are amazed at your visions and goals. "

Michael E. Gerber

Dream

You

Matter

" How can you, as a small business owner, figure out what you are and, from there, begin to take action? Simple - you have to understand what part of the job you are doing and, if it isn't fulfilling the role of the entrepreneur in your business, you must make the decision to take on that role. "

" No matter what your company does - build, manage, produce, import - as an owner, you can't avoid the hard work and skip straight to success. No class can give you that, no YouTube video can teach it, and no book can mark it off your list. "

" In my experience, most small businesses are worried about the client fulfillment - 'getting the Job done' - and lead generation far more than they are in how the sales process flows. "

" 'Product life' is measured in months, not years, and as soon as you introduce a 'product,' understand that others in your business are going to reverse engineer it to duplicate the results after they circumnavigate the patents, the trademarks, and the intellectual property. "

" One of the biggest challenges we have, as business owners and people, is that we think in linear terms. "

" The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can. "

" A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer. "

" There are three things that can be organized: time, space, and work. Note that, despite what many believe, you cannot organize people - you can only organize the work that people do. "

" I'm not really into the business of giving out tips, but if you are not using an all-encompassing software to integrate and sync your schedule, then you might be losing time. Most of these are free, and they can allow you to keep track of everything in one place and then access that from your computer, phone, or tablet. "

" The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes. "

Michael E. Gerber

You

Work

" I don't know why the word 'solopreneur' is in our lexicon. Nobody can physically do it all by themselves, and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period. "

" If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that! "

" When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it's more than frustrating - it's heartbreaking. "

" Every life a legacy, every small business a school. "

" Whether your dream is a $100,000 in sales or a million, the amount of work is likely the same - you'll still have 86,400 seconds each day, so why couldn't you imagine creating the company and enterprise that can fulfill every aspect of any dream you wish to have? "

" People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems! "

" Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You're lying to yourself and wasting your own time as well as that of your prospect or partner. "

" There is always going to be someone more successful, richer, better looking, or with a nicer car. "

" It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur. "

" The kind of work you do, when you do it, how much of it there is, and who you delegate it to are often the cause of the quasi-schizophrenic behavior seen in many business owners and entrepreneurs. "

" Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure. "

" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "

" If you are planning to start a business, and if you want that business to have a hope of succeeding, be sure you are approaching your venture from a true Entrepreneurial Perspective. "

" Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don't. Entrepreneurs can be made, because we're all born with the potential - that special human quality - to create. "

" Tactical Work is the work you do every day in your business to generate income, along with all of the operational, financial, and management tasks that entails. "

" Results transform the world, and a great dream creates results. That's what this thing we call 'business' is really all about. "

" I've said it for four decades - work 'on' your business, not just 'in' your business! "

" No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don't neglect that duty! "

" A person who willingly goes into business for themselves - and intentionally seeks out 'solopreneurship' - is insane! "