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" How can you, as a small business owner, figure out what you are and, from there, begin to take action? Simple - you have to understand what part of the job you are doing and, if it isn't fulfilling the role of the entrepreneur in your business, you must make the decision to take on that role. "

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" Empirical and observational data along with a healthy dash of intuition often have to be combined as business owners begin to look outward, not inward, at what solutions they can provide to their customers. "

Michael E. Gerber

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" Every life a legacy, every small business a school. "

" Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders. "

" The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool. "

" The Entrepreneurial Perspective is absolutely necessary for the creation of a great, growing business. "

" More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be? "

" It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take? "

" You're going to dream no matter what you do in your life, so make those dreams so big that you can attract others who are amazed at your visions and goals. "

" No matter what, once the doors are open for business, the entrepreneur has no choice but to be directing multiple attacks at once - raising money, writing software, prototyping, selling, collecting, training, and marketing. "

" As with anything we do as entrepreneurs, researching how our businesses impact and influence our customers and our markets - and our world - is critical to building something of value as a business. "

" There is always going to be someone more successful, richer, better looking, or with a nicer car. "

" As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works. "

" Remember: you cannot build a better mouse trap by fixing the old one - NewCo demands active ownership, and that activity is not the sum of doing multiple jobs but, instead, the sum of implementing paradigm-shifting changes that create new industries and solutions. "

" A person who willingly goes into business for themselves - and intentionally seeks out 'solopreneurship' - is insane! "

" One of the biggest challenges we have, as business owners and people, is that we think in linear terms. "

" Have you ever noticed the fact that once you begin to think about something, you see it everywhere? Anyone who has ever begun the search for a new automobile can attest, from the moment you Google it, you begin to pass that model in traffic everywhere. Of course, they were there the whole time; we simply didn't have them at top of mind. "

" Take the time to create an easy-flowing process that makes the sale, saves time, and gives you the best chance to scale a system that can pay off as you grow and scale. "

" If opening your own business is the dream, then it must start with a Dream - not only to understand what it is that you want to do, but also, how you are going to build something better than the same chaotic environment you just left. "

" As an entrepreneur and a small business owner, you are intimately familiar with goals. You've dreamed of the 'right' ones, you've projected 'real' ones for the banker and the investor, and, secretly, you've imagined how life can be if you can reach the ones you've set. "

" As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the 'why' of the failure, you can draw some significance from it and then turn it into something that clients will buy. "

" When you consider how many people are really not good at communication in general and interviewing in specific, it's no wonder that many companies struggle to build high-quality partnerships - or even staffs. "

" Communication is the channel through which life is conveyed, through which ideas and the energy behind them are transmitted, and through which the mind, body, and spirit are merged into a force for right action. "

" You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish. "

" Trendy gadgets and edgy pitches inevitably get replaced due to the fickle nature of the buying public, but a business designed from the start to play big has the ability to weather trends and redirect itself to venues and products that its customers want and need. "

" Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective. "

" Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business. "

" It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur. "

" Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it. "

" I don't know why the word 'solopreneur' is in our lexicon. Nobody can physically do it all by themselves, and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period. "

" The entire idea of building a series of systems in a business is simply this - to create the tools that allow you, as a business owner, to increase productivity and get the job done. The idea behind these systems, of course, is to quit needing your judgement or input in every area of the business. "