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" I've never been one for color theory or color wheels or undertone rules or anything like that. I don't know if my red lipstick 'should' be more blue or more orange. "

Emily Weiss

Red

Color

Blue

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" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "

Emily Weiss

Bell

iPhone

" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "

" In our product development cycle, we ask and listen to our customer about what she wants. "

" When your lips get dry, is there anything more frantic? "

Emily Weiss

Your

Lips

" We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin. "

" My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet. "

" We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content. "

" I'm not afraid of being told 'no.' "

Emily Weiss

Being

Afraid

" I love someone with something to prove. "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" Products are a way to connect with - or disconnect from - who you are. "

" In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is. "

" I'm a lover and consumer of beauty. "

" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "

" I like to get rid of things; I don't collect many things. But I do keep great photography and art books. "

Emily Weiss

Art

Photography

" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "

" I'm surrounded by women whose style I admire. It's natural to be inspired. I'm not a horrible copycat, or if I am, then I admit it and make a joke about it. "

" I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye. "

" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "

" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "

" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "

" Into The Gloss is buoyed by the people on it, the people who read it and discuss it, and the people who work on it. "

" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "

" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "

Emily Weiss

Create

Life

" I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life. "

" My musical inclinations are fine and dandy within the confines of my ears and my earphones but don't sit well with others. "

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

" I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is. "