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" At Glossier, we're creating an edited collection of the best essential products. These are the ones that you reach for every day and will always have a place on your top shelf. "

Emily Weiss

Best

You

Reach

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" I eat out alone a lot. "

" I don't even need to know - if you have something to prove to your old boss or your dad or your third grade teacher or yourself, it doesn't matter. You need that hustle and that fire, and I don't care where it comes from. "

" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?' "

" People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom. "

" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "

" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "

" I like books that explore identity and youth culture or rites of passage. "

Emily Weiss

Identity

Youth

" This is hard to admit, but historically, I haven't worn sunscreen. I know - not good. "

" My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet. "

" People talk about body cleanses like there's no tomorrow - what about apartment cleanses? "

Emily Weiss

People

Body

" I love supporting female-owned companies and women who are awesome. "

" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "

Emily Weiss

You

Beauty

" What no one tells you - or maybe they did tell me, and I chose not to listen - is that there's really no 'coming back' from bleached platinum hair. You sort of have to cut it all off and start over. "

Emily Weiss

You

Start

" I like people who work hard. "

Emily Weiss

Hard

Who

" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" I like to get rid of things; I don't collect many things. But I do keep great photography and art books. "

Emily Weiss

Art

Photography

" I read every single comment that comes in. "

" Nobody said being platinum was easy. "

" I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson. "

" You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person. "

" Unlike a celebrity, there's nothing I won't try and nothing I won't talk about when it comes to my hair. If I were to get a tattoo on my inner upper arm, it would read, 'Change thy hair, change thyself.' "

" I grew up in a conservative New England town and showed up to my middle school orientation dressed like 'Clueless' while everyone else was wearing J. Crew and lacrosse uniforms. I never really fit into that preppy look. "

" So much of venture capital is pattern recognition. "

" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "

Emily Weiss

Apple

You

" Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue. "

" The great thing about interning at 'Teen Vogue' is that there is so much room for growth; interns here do incredible things if they work hard enough and think outside the box. "