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" In our product development cycle, we ask and listen to our customer about what she wants. "
Emily Weiss
Listen
Ask
Customer
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" My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer. "
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" I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is. "
Emily Weiss
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" Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends. "
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" When your lips get dry, is there anything more frantic? "
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" I feel like I have time to think when I'm in L.A. There's something about the spaciousness of it. "
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" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "
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" I would rather be 'oily' than 'dry' on pretty much any part of my body. "
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" Sunscreen, in the world of beauty, is the ultimate in adulting. "
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" My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet. "
Emily Weiss
Two
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" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "
Emily Weiss
Want
Brain
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" I just have to stop biting my nails. I've been on and off that bandwagon so many times. I feel like it's going to be a lifelong struggle. "
Emily Weiss
Stop
Struggle
Like
" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "
Emily Weiss
Responsible
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Work
" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "
Emily Weiss
Together
Pressure
Women
" I love someone with something to prove. "
Emily Weiss
I Love
Prove
Someone
" People talk about body cleanses like there's no tomorrow - what about apartment cleanses? "
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People
Like
Body
" Elin Kling is one of the most stylish women I know. "
Emily Weiss
Women
Most
Know
" Into The Gloss is buoyed by the people on it, the people who read it and discuss it, and the people who work on it. "
Emily Weiss
Work
Who
People
" I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was. "
Emily Weiss
Know
Thought
Successful
" We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content. "
Emily Weiss
Think
Start
Content
" When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves locally, start a community, and build something special together. "
Emily Weiss
Small
Together
Start
" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "
Emily Weiss
Want
Decision
Need
" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "
Emily Weiss
Big
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Over
" Women are truly, truly awesome. "
Emily Weiss
Women
Truly
Women Are
" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "
Emily Weiss
Unique
New York
Makeup
" My musical inclinations are fine and dandy within the confines of my ears and my earphones but don't sit well with others. "
Emily Weiss
Fine
Others
Sit
" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "
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Create
Life
Me
" French pharmacies probably feel like CVS to French people, but to me, they feel like a real-life version of 'Willy Wonka & the Chocolate Factory.' "
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Like
Chocolate
People
" I'm not afraid of being told 'no.' "
Emily Weiss
Being
Afraid
" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "
Emily Weiss
Apple
You
Like
" I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye. "
Emily Weiss
Going
Beauty
Hair