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" I get nervous before every shoot. I'm really jealous of the people that can just rest on their laurels and say, 'I'm good; this is it.' "
Edward Enninful
Shoot
Say
Rest
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" When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi. "
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" When you start out in the industry and things are tough, and you're not really making money, you question yourself: should I give up? "
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" I grew up reading 'British Vogue' - I am so honoured and humbled to be taking up the mantle of editor. "
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" I didn't know anything about the fashion industry until I met the stylist Simon Foxton on a Tube. I was 16, on my way to Kingsway College, and then my whole world opened up. Before that, like in every African family, you are meant to be a lawyer. "
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" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "
Edward Enninful
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" The best photographers know how to light any color skin. "
Edward Enninful
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" A queen does not wear clothes off the runways. "
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Clothes
" You could say slowly but surely, the world is changing in a good way - equality in all forms is more and more part of the global conversation, and people are celebrating diversity and individuality. "
Edward Enninful
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" I'd never seen anything like it in my life. Someone so blatantly challenging the ideas of race and gender and sexuality. In a way, it was comparable to David Bowie, except that Prince brought that to the black community. "
Edward Enninful
Black
My Life
Life
" I like to play with contrast. It's about changing people's perceptions of people. "
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Play
Changing
" I grew up in an African household, so lots of chicken, lots of rice. We ate Jollof rice, a very West African dish. "
Edward Enninful
Rice
Dish
Chicken
" For me, fashion succeeds when it says something about the times we live in. "
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" I am definitely allergic to wheat. Every time I eat it, I feel awful. "
Edward Enninful
Wheat
Allergic
Eat
" Social media is fine, depending on how you use it. "
Edward Enninful
Social Media
Social
Media
" Music, for me, is as important as fashion. The first visuals I remember are Elvis Presley, David Bowie, New Romantics, and different punk bands. "
Edward Enninful
Music
Fashion
Remember
" Diversity is very important for me. "
Edward Enninful
Important
Me
Diversity
" I learned that fashion was about more than fancy images. That there was a business side as well. "
Edward Enninful
Fashion
Business
Well
" I am black in a predominantly white industry, and I have been luckier than most. "
Edward Enninful
Most
I Am
Black
" I've learned to put a big value on having a life outside of fashion, and I think that's what's saved me, because the fashion industry can suck you in. "
Edward Enninful
Value
Fashion
Life
" I don't think everything has to be new all the time. You don't have to have the latest designer all the time to look good. Just have things you're comfortable with, have key pieces that you can sort of reinvent over and over again, and always keep things that you really love for a while. "
Edward Enninful
Time
Think
Love
" I can't just go in and throw clothes at a picture. I still have to have some kind of an idea of a character, of who she is, where she's from. It's almost like playing a child's game. You have your dolls, and you create characters for them. Fashion indulged that in me. "
Edward Enninful
Me
Picture
Character
" Kurt Cobain really made an impression on us. He just had that rebel attitude. You could tell he was super talented but didn't really care. "
Edward Enninful
Tell
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" When I was growing up, David Bowie was my idol. I grew up in inner-city London, and he was from Brixton, which is even more urban. "
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" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "
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Family
Creativity
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" By people getting together and celebrating this idea of togetherness, great things can happen. "
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" Never forget that it sometimes takes a foreigner's eye to capture Britain most clearly. "
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Sometimes
Never Forget
Forget
" My memories of London Fashion Week are of starting out and not getting many tickets for fashion shows, but wanting to see them so much that I'd sneak in with my friends, people like Pat McGrath and Craig McDean. "
Edward Enninful
Week
People
Memories
" I realise I am stepping into the shoes of a hugely respected editor in the shape of Alexandra Shulman, someone who has chosen to leave at the top of their game with a legacy of 25 years of success. "
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Legacy
Top
Success
" Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. "
Edward Enninful
Growing Up
Brave
Home
" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "
Edward Enninful
Freedom
Opportunity
Truth