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" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "

Edward Enninful

Think

Live

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" I'm so fascinated by the influence of social media on fashion. I've seen so many artists on Instagram, up and comers you would have never known otherwise. "

" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "

" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "

" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "

Edward Enninful

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" I think if you're really good at what you do, you can see outside the box. "

" The white T-shirt is like a blank canvas - eternally versatile. "

Edward Enninful

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" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "

Edward Enninful

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" The fashion industry needs to breed a whole different way of thinking. We need more diverse people working in all facets of the industry. "

" When you leave your house in the morning, however you dress is the way you want the world to see you. "

" Being an immigrant and living in England, I feel like I lived in two worlds. There was the world that, when I was at school with my friends, was very English, and then I'd go home to another country, with exotic foods and colours. I have a sense of colour pairings, and that came from my background, I think. "

" I didn't know anything about the fashion industry until I met the stylist Simon Foxton on a Tube. I was 16, on my way to Kingsway College, and then my whole world opened up. Before that, like in every African family, you are meant to be a lawyer. "

" The funny thing is that the fashions from the '90s seem to sit so well with the fashions of 2016. Everything from then somehow skipped and came back. "

" I like to play with contrast. It's about changing people's perceptions of people. "

" When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi. "

" I used to wear a lot of Helmut Lang. Painted jeans. Cropped crombies with t-shirts. A lot of V-necks. The perfect V-neck was very important. "

" I've learned to put a big value on having a life outside of fashion, and I think that's what's saved me, because the fashion industry can suck you in. "

" I'm very proud of the world that's embracing all these different ideas of what it is to be diverse, in 2017. "

" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "

" People like me thought America was the best place to be creative, to be free to create, to have the freedom to be who you are. "

" For me, fashion succeeds when it says something about the times we live in. "

" My mother and father just taught me the basics: to be really kind, to really listen to people. I have never been one to put on airs and graces. "

" Social media and technology are democratising and opening up fashion and the process of fashion for all - this has good and bad sides, but that comes with any change. "

" When you start out in the industry and things are tough, and you're not really making money, you question yourself: should I give up? "

Edward Enninful

You

Tough

" I take random inspiration from everywhere. "

" My memories of London Fashion Week are of starting out and not getting many tickets for fashion shows, but wanting to see them so much that I'd sneak in with my friends, people like Pat McGrath and Craig McDean. "

" I feel like when it comes to the models, certain models are now like commodities in certain ways. "

" Kurt Cobain really made an impression on us. He just had that rebel attitude. You could tell he was super talented but didn't really care. "

Edward Enninful

Tell

Rebel

" I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself. "

" Social media is fine, depending on how you use it. "