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" If you put a Ferrari sticker on a toaster, it doesn't go any faster. "

Sergio Marchionne

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" The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. "

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" I am never on holiday. "

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" I'm a fixer by nature. "

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" I want to study theoretical physics because it is one of the hardest things there is. "

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" There are very few things that are certain in this market - apart from one, and that is that small displacement diesels are dead. "

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" There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010. "

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" I'm not really a late night guy. I used to be when I was younger. "

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" The last thing you want is a group of senators who just lent you seven and a half billion dollars to sit back and go, 'Look at these jerks and how they're using taxpayer money.' "

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" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "

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" It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly. "

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" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "

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" If you look at Jeep, Ram, and the premium brands, those are brands that will survive. "

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" I think the mind should deliver new and fresh designs all the time. "

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" There's no doubt that we are, by traditional automotive manufacturing standards, an automotive conglomerate. And so that causes confusion by definition. "

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" Repatriating the Ram HD is the right thing to do... it should never have been moved to Mexico. This was owed to the U.S. government - and the taxpayers. "

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The Right Thing

" I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. "

Sergio Marchionne

" I won't talk of bad luck. I don't believe in it. "

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" Having had to live through a period of integration into another country a number of years ago, I am keenly aware of the negative implications of stereotyping and the significant efforts required to undo its effects. "

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" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

Sergio Marchionne

" Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous. "

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" I'm a phenomenal fan of Elon Musk. I think he's the greatest. He's a disrupter, and I think he is a great marketer. And I love him. "

Sergio Marchionne

" If you're looking for power and handling, then I think Ferrari is the answer. "

Sergio Marchionne

" I just want to make things that people want to buy. I have no confusion about this. "

Sergio Marchionne

" As much as I reiterate my affection for Elon, there is nothing Elon does that we cannot do. "

Sergio Marchionne

" Back in 2005, I introduced a thing which, I don't mind saying this - I mean, we stole it, at least in its basic form, from Toyota - it's called World Class Manufacturing. I mean, it's this pretentious title for something which really involves the revisiting of the manufacturing processes of dedication to the removal of waste. "

Sergio Marchionne

" The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a decision takes forever. Take Tesla: Elon moves at the speed of a rocket. "

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" Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked. "

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" People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. "

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" I think the likelihood that combustion will continue to represent the large portion of the power unit world is very small. "

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