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" I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. "
Jonathan Ive
Speech
Work
Care
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" We knew that iMac was fast; we didn't need to make it ugly. "
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" I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. "
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" I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. "
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" Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! "
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" I feel that it's lovely when, as a user, you're not aware of the complexity. "
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" There are 9 rejected ideas for every idea that works. "
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" It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. "
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" My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. "
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" Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. "
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" There's no learning without trying lots of ideas and failing lots of times. "
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" I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. "
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" Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. "
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" There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. "
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" What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive. "
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" People's interest is in the product, not in its authorship. "
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" When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely. "
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" It never ceases to amaze me what it takes to develop and bring to mass production a product. "
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" My focus is incredibly narrow. I can't talk with any authority other than design and development of product. "
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" When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. "
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" The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. "
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" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "
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