Get QuoteDark Inspirational Quotes App
" You learn a lot about vital corporations through non-vital corporations. "
" We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to. "
" Often when I talk about what I do, making isn't just this inevitable function tacked on at the end. "
" So much of my background is about making: physically doing it myself. "
" I feel that it's lovely when, as a user, you're not aware of the complexity. "
" I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. "
" If you are truly innovating, you don't have a prototype you can refer to. "
" I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. "
" What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive. "
" I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. "
" It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. "
" It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded. "
" Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! "
" Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making. "
" What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. "
" I left London in 1992, but I'm there 3-4 times a year, and love visiting. "
" Designing and developing anything of consequence is incredibly challenging. "
" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "
" You cannot disconnect the form from the material - the material informs the form. "
" It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. "
" There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. "
" When something exceeds your ability to understand how it works, it sort of becomes magical. "
" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "
" I discovered at an early age that all I've ever wanted to do is design. "
" Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. "
" Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products. "
" When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. "
" The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. "
" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "
" It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. "
" One person's car is another person's scenery. "