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" Once, even the simple metal needle challenged the conventional thinking of a time. "

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" If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. "

" There is beauty when something works and it works intuitively. "

" I discovered at an early age that all I've ever wanted to do is design. "

" We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to. "

" There's no learning without trying lots of ideas and failing lots of times. "

" I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. "

" Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time. "

" You learn a lot about vital corporations through non-vital corporations. "

" That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. "

" The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. "

" If you are truly innovating, you don't have a prototype you can refer to. "

" I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. "

" If something is not good enough, stop doing it. "

Not Good Enough

" So much of my background is about making: physically doing it myself. "

" Our goal is simple objects, objects that you can't imagine any other way. "

" We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. "

Not Good Enough

" There's no other product that changes function like the computer. "

" I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. "

" You cannot disconnect the form from the material - the material informs the form. "

" The nature of having ideas and creativity is incredibly inspiring. "

" To design something really new and innovative you have to reject reason. "

" What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. "

" When something exceeds your ability to understand how it works, it sort of becomes magical. "

" The benefit of hindsight is we only really talk about those things that did work out. "

" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "

" People's interest is in the product, not in its authorship. "

" I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. "

" Manufactured objects testify to who made them; they describe values. "

" It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. "

" When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture. "