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" I think that sometimes, as producers, we just service the artists who's really just the main front or person. You know, our roles are really just to help them get where they're supposed to go. "

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" I was a rapper. The reason I stopped rapping was because I realized that people wanted guys like Puff Daddy. That's not what I do. I quit. That was it. I had to sacrifice for my choice. I said, 'Forget it. I'll be a producer.' Nobody was going to make me do anything. "

No I.D.

People

Choice

Rapper

" Part of my growth as a producer was not just about making beats but also helping in the process of inspiring the song and making the song the center. "

" If you think about 2Pac, Biggie, and Nas, all of those guys were teenagers or in their early 20s when they got started. Everybody acts like young people have to be silly and lack perspective. Those guys had incredible perspective, and everything that they said was before 25 years old. "

" I don't speak out of place, but if you ask me, I will definitely speak the truth. Also, my opinion is my opinion. I don't feel the need to force anybody to agree or disagree with me. But if you ask me, I do feel it's important to speak with confidence about my feelings about whatever the questions are. "

No I.D.

Truth

Confidence

" I take a lot of pride in helping people become great. I think that's an element of being a producer that people don't always take in: They want to be great for themselves, whereas I'd like to be recognized as having helped the most people get over the hump. "

" Most of the greatest albums in the history of music are one producer. It's just a fact. Or one collective. "

" If you want to make money, that's great, but if you make great music, you're going to make money anyway. Keep your eyes on making a great product. You don't even have to promote it. "

" You make some good music, people are gonna find you. "

" There's the way modern music is produced, which is, 'Here's a piece of music, and I'm the producer, so pay me and make sure my credit is right and get me my splits.' But I'm trying to go backward. Now, it's more like 'What's the texture? What's the over-arching story?' There are more things to pay attention to than 'Is this the right snare?' "

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Trying

Attention

" A lot of my favorite artists didn't sell much out the gate. I didn't with Common at first. Neither did first albums from Outkast, Nas, or Jay Z. It doesn't scare me. "

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Gate

Sell

" I'm not going to put my music up on some little corner of the Internet or give it away for free. What does that do? That's just giving up. I'm not giving up, ever. "

" Nas' longevity comes from him having strong lyrical value in his songs, him being more like a poet and improving over time. "

" I've never been a mega-star. I'm more of a tastemaker of hip-hop. I try to be more of an ambassador for the era of hip-hop that I came in. "

No I.D.

Ambassador

Try

" I've won; I've lost. I'm at the point where I do what I believe in and, win or lose, believe in what I do. "

" 'I Used To Love H.E.R.,' from a production standpoint, was a brainchild of the style I developed on 'Soul By The Pound.' "

" I just want to work on music and make some new stars. I'm not interested in being a star. "

" My entire approach is built on the idea that things can be commercial and artistic. "

" Sometimes I think albums are so ambitious, they don't stand as bodies of work because you try to achieve so much, and sometimes we need to do less. Say less. "

" Common and I have a long history of making great music together. "

" When people get to see me interact with the creative giants, they see the perspective and the respect. A lot of times, people don't have that respect, from a music perspective, with the music people. "

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Music

People

" The effect that 'Illmatic' had on us at that moment was serious. "

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Moment

Effect

" After 'Resurrection,' I was getting calls for people to do work with me, and I was turning it down. "

" I really like G-Herbo. "

No I.D.

Really

" I come from a very specific love of hip-hop. I'm saying hip-hop, not rap. That's what saved my life. I carry that badge with a lot of pride and honor, and I really enjoy trying to raise the perception and the bar of what we do. "

" Don't ever judge anybody. You don't know who anybody is, period... You gotta humble yourself. Just because you are where you are, it doesn't mean you aren't talking to someone great. "

" I have a Chicago personality, which means that just because I'm friends with one person, I don't assume I'm friends with his friends. "

" I don't care whether something makes one dollar or a trillion because guess what? I don't know many happy rich people. And I know a lot of rich people. "

" When I do music, I have a hard time experiencing it like everyone else, because there's so much thought that goes into it. You can sometimes fool yourself into thinking it's better than what it is, which stops me from being creative on the next thing I do. "

" The truth needs to explain why you are the way you are, why you did what you did. "

" Trophies or no trophies, we are all just striving to do some really good art and help people's lives with it. "