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" I think there's a deep impulse in most humans to do creative stuff, whether that's music or art, photography or writing. Most people at some point in their life say they want to do something creative - they want to be an actor, a director, a writer, a poet, a painter or whatever. "

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" Slack is gratifying to work on in the same way that Flickr was. The mission is to make people's working lives simpler, more pleasant, more productive. "

Stewart Butterfield

Work

Working

People

" I was pretty entrepreneurial as a kid. I had a lemonade stand. When I was 12, I arbitraged the price of 7-Eleven hot dogs; I'd buy the ones that are pre-wrapped with the bun and then sell them on the beach. "

" A lot of companies lock up for a few weeks once a year for performance reviews. But there's a way to collect feedback in real time from Slack so that by the end of the year, you've already stored up all of this information. "

" For the first five years of my life, I grew up in a log cabin in coastal British Columbia in a very small town, like 300 people, mostly hippies. No running water, no electricity. When I was 12, I changed my name from Dharma to Stewart. At that age, you just want to be normal. "

" You may be trying to drive in a particular direction that people don't necessarily understand at first. In our case, we knew the users we had in mind for this product. So in the early days, we looked at our customers, really just testers at that point, and we paid extra attention to the teams we knew should be using Slack successfully. "

" The most productive employees, from my experience, are those who go home at 5:30 P.M. but are hyperfocused at work. People can only think really hard for six to eight hours a day. "

" It's hard to overestimate how much the perception of the quality of the V.C. firm you're with matters - the signal it sends to other V.C.s, to potential employees, to customers, to the tech press. It's like where you went to college. "

" When we first started Glitch, there were four co-founders of the company. We built Flickr and worked together at Yahoo and then started Tiny Speck. We were split in Vancouver, New York, and San Francisco. So we used an old chat technology called IRC. Almost nothing went through email. "

" I think email's going to be around for, like, another 10,000 years. It's a great way to cross organizational boundaries. "

" In Slack, you create channels to discuss different topics. For a small group of people, those channels are relatively easy to manage and navigate. "

" I think tech lives inside of a society that still has a lot of systemic racism and doesn't stop at the boundaries of the tech industry. But neither is it especially exacerbated by being around technology. But it is maybe exacerbated by the irrational decision making of people who are trying to make money. "

" In software design, it's all about making a guess, trying it, and then learning from the experience. "

" I no longer file expense reports, so I no longer experience the pain of it. What if everyone had a virtual assistant to do that kind of effort... like approving time off or submitting time-off requests? We want to really encourage developers to create cool things for Slack. "

" We'd never make Slack an email client, but it's good to support sending emails into it. There's quite a bit of formatting you can do. When I get an email from the outside world that I want to share with team, I cut and paste it into Slack. But really, I should be able to import that email as an object. "

" People sometimes forget how early Flickr came. Facebook didn't add photo sharing till a year after Flickr was acquired by Yahoo. "

" I have a couple of things I do to clear my head when I need it. The first is exercise, the kind of exercise that makes me lie on the floor afterward gasping for breath and wonder if I'm actually going to be able to breathe enough to not die. The other one is playing music. "

" You can take a team of absolute all-stars in terms of their native abilities, but if they are not working together, they are much less effective than a team where there is less native ability but a higher degree of teamwork and cohesion. "

" There are two big benefits from moving conversations from a mode where you're addressing individuals, or groups of individuals, to addressing a channel which is a topic, a project, a functional discipline, or whatever. "

" People tend to overestimate the short-term impact of technological change. In the short-term, it's not going to make that much of a difference. "

" The social use of Slack does drive awareness - it's a good thing for us. "

Stewart Butterfield

Use

Social

" Email will probably be around for many decades to come. It's hard to say what will happen 20 years from now, but email has been around for decades, and it will likely be around for decades more. "

" Sometimes you will get feedback that is contrary to your vision. You may be trying to drive in a particular direction that people don't necessarily understand at first. "

" Anything we can do that lets people find information more quickly is something we're interested in. "

Stewart Butterfield

Lets

Information

" It's very difficult to design something for someone if you have no empathy. "

" I think we are reluctant to move people out of an organization when there is not a good fit. It is typically not because someone is stupid or lazy or incompetent; it is a lot more subtle than that. "

" I tend to be a lot more honest and transparent with employees than most bosses are. But I've had people tell me - even those who love working with me - that I'm terrifying, which is hard for me to imagine. "

" From the outside, Yahoo was extremely successful. It was making money; it was still bigger than Google. But when I got there, I learned what a disaster of a company looks like from the inside. There were a lot of vice presidents, and it was basically a turf battle between them. "

" Email is the lowest common denominator. It's the way you get communications from one person to another. There isn't really an alternative. Sometimes people will have Facebook messenger turned on, but 99 percent of the time, if you're sending a message to a human you don't know well, you're using email. "

" A company like Adobe, there are dozens of different teams that are using Slack. Each of those elected to use Slack independently. "

" If your job requires that you spend a lot of time communicating with people across organizational boundaries, email is perfect. Email is the lowest common denominator, and it's going to cross organizational boundaries really well. "