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" I want to always keep going. I don't want to ever stop. "
Nobu Matsuhisa
Always
Want
Stop
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" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "
Nobu Matsuhisa
I Am
Friends
Value
" I love big shrimp, like Japanese botan shrimp and the meaty ones from Santa Barbara, Calif. In classic Japanese cooking, shrimp like these would be dropped into a broth or boiled as served with sushi. But I think boiling dilutes their great flavor, and they are better when stir-fried. "
Nobu Matsuhisa
Love
Better
Think
" Shellfish is better to buy live. In the U.S., because we eat oysters and clams raw, it is very important that they are alive before we prepare them. It's important to look for a closed shell. If a clam is alive, the shell will be closed. Never buy clams if the shell is open. "
Nobu Matsuhisa
Live
Important
Better
" In the morning and the end of every day, I thank that I'm alive. "
Nobu Matsuhisa
Alive
Day
Morning
" Of course the Japanese and Peruvian fish are different, but it's the same Pacific Ocean. They are different, but I know fish. "
Nobu Matsuhisa
Different
Same
Ocean
" Have you ever been to Mexico City and haggled with the locals over souvenirs? Well, in Peru, you had to negotiate like that to get the freshest fish at the market. "
Nobu Matsuhisa
Over
City
Fish
" My cooking is very simple, so I don't really use machines at all. A knife, cutting board, frying pan and strainer are my essentials. "
Nobu Matsuhisa
Knife
Simple
Cooking
" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "
Nobu Matsuhisa
People
Cooking
Generation
" The first jolt I received in my life was when I lost my father in a motorcycle accident when I was eight. I would have been with him if he hadn't turned down my request to go out with him that afternoon. "
Nobu Matsuhisa
Motorcycle
Life
Father
" I started cooking when I was 18 years old, and now I have restaurants all over the world. "
Nobu Matsuhisa
Cooking
Old
Over
" A sushi chef has to spot the best-quality fresh fish instantly. "
Nobu Matsuhisa
Fish
Chef
Sushi
" One day, the people who work in my kitchen stir-fried chopped Napa cabbage to serve with some meat or fish for their own dinner. I got to thinking: 'What if the cabbage was the most important thing on the plate?' "
Nobu Matsuhisa
Dinner
Own
People
" Los Angeles is my home - I have my wife and two daughters growing up there. "
Nobu Matsuhisa
Home
Two
Up
" Peru was the Incas; it has 3,000 to 4,000 years of history. "
Nobu Matsuhisa
History
Peru
Years
" I can't imagine Japanese food without dashi, a broth made with kelp and dried bonito flakes. It has the aroma of the sea, tinged with a subtle smokiness, and adds a very important, distinct flavor. "
Nobu Matsuhisa
Flavor
Without
Sea
" Dashi remains unfamiliar to most French and American cooks, who tend to reach for a bouillon cube to do many of the same things. But dashi is worth preparing and using the way the Japanese do: for poaching fish, as a soup base, and in simmered dishes. "
Nobu Matsuhisa
Reach
American
Fish
" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "
Nobu Matsuhisa
Start
Morning
Exercise
" I like Mercedes because my wife has been in two big accidents and emerged without a scratch, thanks to the safety of these cars. "
Nobu Matsuhisa
Thanks
Wife
Safety
" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "
Nobu Matsuhisa
New York
Business
City
" I feel like I owe something to America, as it is where I found success. "
Nobu Matsuhisa
America
Feel
Like
" Making sushi is an art, and experience is everything. "
Nobu Matsuhisa
Everything
Sushi
Experience
" I was a bit of a wild boy - always swimming and exploring the mountains. "
Nobu Matsuhisa
Boy
Always
Wild
" It's true that cilantro has a strange, strong flavor. People seem to love it or not like it at all. Even I didn't like it at first when I had it in Peru. But I got used to it - it's hard not to in South America - and now I can't live without it. "
Nobu Matsuhisa
America
Strong
Live
" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "
Nobu Matsuhisa
Friend
Good
Restaurant
" When I was 11 or 12 - a young boy in Japan - one of my older brothers took me to a sushi restaurant. I had never been to one, and it was very memorable. Back then, sushi was expensive and hard to come by, not like today, when there's a sushi restaurant on every street corner and you can buy it in supermarkets. "
Nobu Matsuhisa
You
Street
Restaurant
" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "
Nobu Matsuhisa
Now
Tree
Still
" When I'm home in L.A., I go to La Brea, a bakery which does artisan breads, excellent sourdoughs primarily, but also patisserie and cakes. "
Nobu Matsuhisa
Artisan
Bakery
Excellent
" I'm not perfect. I am not Iron Man. "
Nobu Matsuhisa
I Am
Iron
Perfect
" What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!' "
Nobu Matsuhisa
Dream
Passion
Me
" I like both potatoes and rice. You can do a lot with both of them. But if I could eat only one carbohydrate for the rest of my life, I wouldn't choose bread, potatoes or even noodles. I'd go for rice instead; I eat more of that than anything else. "
Nobu Matsuhisa
You
Bread
Choose