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" I was a bit of a wild boy - always swimming and exploring the mountains. "
Nobu Matsuhisa
Boy
Always
Wild
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" When I was 11 or 12 - a young boy in Japan - one of my older brothers took me to a sushi restaurant. I had never been to one, and it was very memorable. Back then, sushi was expensive and hard to come by, not like today, when there's a sushi restaurant on every street corner and you can buy it in supermarkets. "
Nobu Matsuhisa
You
Street
Restaurant
" Whenever possible, buy a fish whole. With tuna, this isn't practical; with smaller fish, it is. "
Nobu Matsuhisa
Fish
Buy
Tuna
" Los Angeles is my home - I have my wife and two daughters growing up there. "
Nobu Matsuhisa
Home
Two
Up
" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "
Nobu Matsuhisa
New York
Business
City
" It's true that cilantro has a strange, strong flavor. People seem to love it or not like it at all. Even I didn't like it at first when I had it in Peru. But I got used to it - it's hard not to in South America - and now I can't live without it. "
Nobu Matsuhisa
America
Strong
Live
" One of my great loves is golf. When I am in L.A., I like to play with a few close friends: no phones, no distractions, the great outdoors and the chance to bet some money to keep it interesting. "
Nobu Matsuhisa
Golf
Great
Money
" My cooking is simply ingredients plus umami. "
Nobu Matsuhisa
Plus
Ingredients
Cooking
" I like to keep healthy physically and mentally, too. "
Nobu Matsuhisa
Keep
Physically
Too
" Shellfish is better to buy live. In the U.S., because we eat oysters and clams raw, it is very important that they are alive before we prepare them. It's important to look for a closed shell. If a clam is alive, the shell will be closed. Never buy clams if the shell is open. "
Nobu Matsuhisa
Live
Important
Better
" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "
Nobu Matsuhisa
Friend
Good
Restaurant
" I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself. "
Nobu Matsuhisa
Myself
Proud
Hats
" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "
Nobu Matsuhisa
Now
Tree
Still
" In Tokyo, we have more three-star Michelin restaurants than Paris. "
Nobu Matsuhisa
Paris
Tokyo
Restaurants
" I have a restaurant in Milan, and Paper Moon is five minutes away from my hotel, so I always go there for lunch. It's a casual place that serves good salad, pizza and pasta; the space is tight with tables close together, and it feels buzzy. Food comes out fast, too. "
Nobu Matsuhisa
Together
Food
Moon
" I feel like I owe something to America, as it is where I found success. "
Nobu Matsuhisa
America
Feel
Like
" Businesses that run well are almost like marriages. Everything has to be up for discussion, or there will be real problems. "
Nobu Matsuhisa
Run
Discussion
Problems
" I can't imagine Japanese food without dashi, a broth made with kelp and dried bonito flakes. It has the aroma of the sea, tinged with a subtle smokiness, and adds a very important, distinct flavor. "
Nobu Matsuhisa
Flavor
Without
Sea
" In the morning and the end of every day, I thank that I'm alive. "
Nobu Matsuhisa
Alive
Day
Morning
" I want to always keep going. I don't want to ever stop. "
Nobu Matsuhisa
Always
Want
Stop
" Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan. "
Nobu Matsuhisa
Cooking
Dog
Hot
" I enjoy people who have passion, whether it is as a musician or whatever they do. All people who have success keep it very basic. Try your best. But without passion, you will not have success. "
Nobu Matsuhisa
Best
Enjoy
Passion
" One of my favorite ways to use cilantro is in a beautiful clear soup with monkfish and lime. It's a great dish for cooler weather, especially because monkfish is very good in fall and winter. Also, I like the meatiness and rich texture of monkfish. "
Nobu Matsuhisa
Beautiful
Good
Great
" My favorite knife is from Miyakoya in Japan - I have one in each of my restaurants. "
Nobu Matsuhisa
Favorite
Each
Knife
" I travel all over the world, usually 10 months out of the year. I stay at a lot of hotels, and the ones I like best are clean and not complicated. You go to bed and say, 'Wow, I feel comfortable.' "
Nobu Matsuhisa
Say
Best
Feel
" In Japan, I have my own line of dinnerware, but I'm not aggressive about pursuing those projects. "
Nobu Matsuhisa
Japan
Own
My Own
" People who make mistakes but try their best, other people will support. But people who make mistakes because they're lazy, nobody supports. "
Nobu Matsuhisa
Mistakes
Lazy
Best
" Dashi remains unfamiliar to most French and American cooks, who tend to reach for a bouillon cube to do many of the same things. But dashi is worth preparing and using the way the Japanese do: for poaching fish, as a soup base, and in simmered dishes. "
Nobu Matsuhisa
Reach
American
Fish
" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "
Nobu Matsuhisa
I Am
Friends
Value
" Swimming keeps me fit and flexible, and it helps that I have a large pool at my house in Beverly Hills. "
Nobu Matsuhisa
Beverly Hills
Swimming
Pool
" I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me. "
Nobu Matsuhisa
Me
Customer
Restaurant