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" It's true that cilantro has a strange, strong flavor. People seem to love it or not like it at all. Even I didn't like it at first when I had it in Peru. But I got used to it - it's hard not to in South America - and now I can't live without it. "

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" When I was 11 or 12 - a young boy in Japan - one of my older brothers took me to a sushi restaurant. I had never been to one, and it was very memorable. Back then, sushi was expensive and hard to come by, not like today, when there's a sushi restaurant on every street corner and you can buy it in supermarkets. "

Nobu Matsuhisa

You

Street

Restaurant

" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "

" My cooking is very simple, so I don't really use machines at all. A knife, cutting board, frying pan and strainer are my essentials. "

" One of my favorite ways to use cilantro is in a beautiful clear soup with monkfish and lime. It's a great dish for cooler weather, especially because monkfish is very good in fall and winter. Also, I like the meatiness and rich texture of monkfish. "

" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "

" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "

" I travel all over the world, usually 10 months out of the year. I stay at a lot of hotels, and the ones I like best are clean and not complicated. You go to bed and say, 'Wow, I feel comfortable.' "

" Peru was the Incas; it has 3,000 to 4,000 years of history. "

" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "

" Dashi remains unfamiliar to most French and American cooks, who tend to reach for a bouillon cube to do many of the same things. But dashi is worth preparing and using the way the Japanese do: for poaching fish, as a soup base, and in simmered dishes. "

" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "

" Chefs are artists, and I couldn't be happy with my art if I was forced to use cheap ingredients. "

" Many chefs are either technically or artistically better than me, but I know my food has soul. "

Nobu Matsuhisa

Better

Either

" One day, the people who work in my kitchen stir-fried chopped Napa cabbage to serve with some meat or fish for their own dinner. I got to thinking: 'What if the cabbage was the most important thing on the plate?' "

" You know how kids dream of being soccer players or actors? Well, my dream was to be a sushi chef. "

" In the morning and the end of every day, I thank that I'm alive. "

" Some hotels have a lot of mirrors, chairs, you can't find the plugs, the music is complicated. But the Nobu concept is beautiful, simple. "

" I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself. "

" I feel like I owe something to America, as it is where I found success. "

Nobu Matsuhisa

America

Feel

" One of my great loves is golf. When I am in L.A., I like to play with a few close friends: no phones, no distractions, the great outdoors and the chance to bet some money to keep it interesting. "

" I like both potatoes and rice. You can do a lot with both of them. But if I could eat only one carbohydrate for the rest of my life, I wouldn't choose bread, potatoes or even noodles. I'd go for rice instead; I eat more of that than anything else. "

" My favorite knife is from Miyakoya in Japan - I have one in each of my restaurants. "

" Napa cabbage is very beautiful, all those long, pale leaves with ruffled edges. "

" I was a bit of a wild boy - always swimming and exploring the mountains. "

" Cooking is like fashion. Always, I like to try to change. If I'm traveling in a different country - to Australia, the Bahamas, Budapest, Moscow - and I see a new ingredient, I like to try it in a new dish. "

" People eat the chicken, people eat the beef, they still say, 'Don't kill the fish.' "

" The first jolt I received in my life was when I lost my father in a motorcycle accident when I was eight. I would have been with him if he hadn't turned down my request to go out with him that afternoon. "

" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "

" When I'm in L.A., I go to Spago because the chef is a friend of mine. "

" Businesses that run well are almost like marriages. Everything has to be up for discussion, or there will be real problems. "