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" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "

Nobu Matsuhisa

Friend

Good

Restaurant

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" Whenever possible, buy a fish whole. With tuna, this isn't practical; with smaller fish, it is. "

" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "

" People eat the chicken, people eat the beef, they still say, 'Don't kill the fish.' "

" I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me. "

Nobu Matsuhisa

Customer

Restaurant

" Peru was the Incas; it has 3,000 to 4,000 years of history. "

" I like to keep healthy physically and mentally, too. "

" People who make mistakes but try their best, other people will support. But people who make mistakes because they're lazy, nobody supports. "

" I always eat a meal at home before I leave for the airport, so I only eat the soup and salad on the plane. "

" Some hotels have a lot of mirrors, chairs, you can't find the plugs, the music is complicated. But the Nobu concept is beautiful, simple. "

" One of my favorite ways to use cilantro is in a beautiful clear soup with monkfish and lime. It's a great dish for cooler weather, especially because monkfish is very good in fall and winter. Also, I like the meatiness and rich texture of monkfish. "

" I have a restaurant in Milan, and Paper Moon is five minutes away from my hotel, so I always go there for lunch. It's a casual place that serves good salad, pizza and pasta; the space is tight with tables close together, and it feels buzzy. Food comes out fast, too. "

" I feel like I owe something to America, as it is where I found success. "

Nobu Matsuhisa

America

Feel

" I used to watch my mother cooking when I was a child; she influenced me a lot. "

" Businesses that run well are almost like marriages. Everything has to be up for discussion, or there will be real problems. "

" Making sushi is an art, and experience is everything. "

" Cooking and film are completely different - but I'd rather stay in the kitchen than be in movies. "

" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "

" Large fish such as tuna are shown already cut into fillets and bought by the block. Fillets should be almost transparent. Avoid tuna that looks rainbow-colored or black. "

" What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!' "

Nobu Matsuhisa

Dream

Passion

" Many chefs are either technically or artistically better than me, but I know my food has soul. "

Nobu Matsuhisa

Better

Either

" I eat soup noodles for comfort. In fact, noodles of any kind. It's a food that is very easy to eat; it's very soothing and comfortable, too. If I could choose any, I'd say buckwheat was my favourite: it has a very good flavour and is healthy, too. "

" I'm a lucky person because the company keeps growing, and that means my team keeps growing. "

" In Japan, I have my own line of dinnerware, but I'm not aggressive about pursuing those projects. "

" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "

" Of course the Japanese and Peruvian fish are different, but it's the same Pacific Ocean. They are different, but I know fish. "

" The fine art of preparing sushi is something that you watch and learn. "

" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "

" I want to always keep going. I don't want to ever stop. "

" When I was 11 or 12 - a young boy in Japan - one of my older brothers took me to a sushi restaurant. I had never been to one, and it was very memorable. Back then, sushi was expensive and hard to come by, not like today, when there's a sushi restaurant on every street corner and you can buy it in supermarkets. "

" I don't go out much. "

Nobu Matsuhisa

Out

Much