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" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "

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" What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!' "

Nobu Matsuhisa

Dream

Passion

" One of my great loves is golf. When I am in L.A., I like to play with a few close friends: no phones, no distractions, the great outdoors and the chance to bet some money to keep it interesting. "

" It's not unusual for me to wake up in the middle of the night and not know where I am. I take sleep medication to deal with all the flights. But I find it helps to eat at the same time every day. "

" When I'm dining out privately, I tend to avoid fine-dining venues; I like things to feel casual. "

Nobu Matsuhisa

Out

Casual

" A sushi chef has to spot the best-quality fresh fish instantly. "

" I feel like I owe something to America, as it is where I found success. "

Nobu Matsuhisa

America

Feel

" In Japan, I have my own line of dinnerware, but I'm not aggressive about pursuing those projects. "

" I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me. "

Nobu Matsuhisa

Customer

Restaurant

" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "

" Los Angeles is my home - I have my wife and two daughters growing up there. "

Nobu Matsuhisa

Home

Two

" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "

" I eat soup noodles for comfort. In fact, noodles of any kind. It's a food that is very easy to eat; it's very soothing and comfortable, too. If I could choose any, I'd say buckwheat was my favourite: it has a very good flavour and is healthy, too. "

" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "

" I used to watch my mother cooking when I was a child; she influenced me a lot. "

" Have you ever been to Mexico City and haggled with the locals over souvenirs? Well, in Peru, you had to negotiate like that to get the freshest fish at the market. "

" I started cooking when I was 18 years old, and now I have restaurants all over the world. "

" I enjoy people who have passion, whether it is as a musician or whatever they do. All people who have success keep it very basic. Try your best. But without passion, you will not have success. "

" Dashi remains unfamiliar to most French and American cooks, who tend to reach for a bouillon cube to do many of the same things. But dashi is worth preparing and using the way the Japanese do: for poaching fish, as a soup base, and in simmered dishes. "

" In the morning and the end of every day, I thank that I'm alive. "

" You know how kids dream of being soccer players or actors? Well, my dream was to be a sushi chef. "

" My cooking is simply ingredients plus umami. "

" Making sushi is an art, and experience is everything. "

" I'm not perfect. I am not Iron Man. "

" Cooking is like fashion. Always, I like to try to change. If I'm traveling in a different country - to Australia, the Bahamas, Budapest, Moscow - and I see a new ingredient, I like to try it in a new dish. "

" Some hotels have a lot of mirrors, chairs, you can't find the plugs, the music is complicated. But the Nobu concept is beautiful, simple. "

" I'm a lucky person because the company keeps growing, and that means my team keeps growing. "

" Every year, I do a New Year's day party at my home. I invite my staff and my friends and their kids. Around 40-50 people come by, and I do a barbecue and salads, steak and sushi, and also lots of cheese. "

" I can live without a computer. My assistant checks my e-mails. "

" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "

" Napa cabbage is very beautiful, all those long, pale leaves with ruffled edges. "