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" If it doesn't taste good it doesn't go on the menu. "

Heston Blumenthal

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" You know how sad your life is when you know the release date of DVDs. "

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" To me, food is as much about the moment, the occasion, the location and the company as it is about the taste. "

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" I am not the world's most confident person. "

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" You need to do the work to bring the money in, but not compromise standards. "

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" It was quite a challenge to make people eat crab ice cream. "

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" This kitchen is completely calm. Some of the old-fashioned chefs - they become kings in their kitchen, they've got to be called chef. But I don't care if someone calls me chef or Heston, it really doesn't bother me. "

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" Being branded number one restaurant in the world is actually very humbling. "

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" Now my complaint is there are only 18 hours to work in a day. "

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" I haven't raised my voice for eight to 10 years in the kitchen. And I won't have anybody shouting. If I hear of anybody having a go at anyone else, they'll get disciplined. "

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" As we get older, we tend to become more risk averse because we tend to find reasons why things won't work. When you are a kid, you think everything is possible, and I think with creativity it is so important to keep that naivety. "

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" Development is where my heart is focused because eating is the only thing that we do that involves all the senses. We eat with our eyes and our ears and our noses. "

Heston Blumenthal

" It was not easy with a newborn, asking your wife to give up the family home and your security. "

Heston Blumenthal

" We were saving, saving, saving then going to France and blowing the money eating. She was a nurse and had never experienced fine dining but she loved it, too. Our mates thought it absurd. "

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" A lot of country pubs will receive Michelin stars. "

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" No, when I worked as an accountant I was falling asleep waiting for 5 o'clock. "

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" I was born in the '60s and grew up in the '70s - not exactly the best decade for food in British history. It was horrendous. It was a time when, as a nation, we excelled in art and music and acting and photography and fashion - all creative skills... all apart from cooking. "

Heston Blumenthal

" And I like asking questions, to keep learning; people with big egos might not want to look unsure. "

Heston Blumenthal

" I would try doing a dish 30 different ways. "

Heston Blumenthal

" You think about some of the most memorable meals you've ever had; the food will be good but it will often be about locating a mental memory and taste is inexorably linked to all the other senses and memory, so ultimately it is all about taste. "

Heston Blumenthal

" I've got around 400 cookbooks. "

Heston Blumenthal

" I still love doing what I do, and I'm really lucky to get up in the morning and want to go to work. "

Heston Blumenthal

" I have this desire to keep improving, so I find fault. "

Heston Blumenthal

" Television forces people to be larger than life. I would be too shy. "

Heston Blumenthal

" There are so many issues in our oceans - like the near extinction of blue fin tuna - that should be taken more seriously worldwide. "

Heston Blumenthal

" We sunk everything into it. It came close to going under several times. "

Heston Blumenthal

" I write and chop with my left hand and do everything else, including eating with a knife, with my right. "

Heston Blumenthal

" I worked 120 hours a week for eight years. That's 20 to 22 hours a day every day and one week I only got 15 hours sleep. "

Heston Blumenthal