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" Ray Kroc called his first McDonald's restaurant, which he opened in Illinois, 'a little money machine.' That's why thousands of franchisees bought it. "
Michael E. Gerber
First
McDonald
Money
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" I've said it for four decades - work 'on' your business, not just 'in' your business! "
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" The deciding factor of why some entrepreneurs are successful and others fail is not limited to your DNA or your education; it is about the actions you take as the leader of your business. "
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" Take the time to create an easy-flowing process that makes the sale, saves time, and gives you the best chance to scale a system that can pay off as you grow and scale. "
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" Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it. "
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" Have you ever noticed the fact that once you begin to think about something, you see it everywhere? Anyone who has ever begun the search for a new automobile can attest, from the moment you Google it, you begin to pass that model in traffic everywhere. Of course, they were there the whole time; we simply didn't have them at top of mind. "
Michael E. Gerber
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" No matter what, once the doors are open for business, the entrepreneur has no choice but to be directing multiple attacks at once - raising money, writing software, prototyping, selling, collecting, training, and marketing. "
Michael E. Gerber
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" For decades, I've spoken of McDonald's as one of the premier examples of how to build a company, scale it, and ultimately sell it. "
Michael E. Gerber
Sell
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" You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish. "
Michael E. Gerber
Yourself
Success
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" As an entrepreneur and a small business owner, you are intimately familiar with goals. You've dreamed of the 'right' ones, you've projected 'real' ones for the banker and the investor, and, secretly, you've imagined how life can be if you can reach the ones you've set. "
Michael E. Gerber
Goals
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" I'm not really into the business of giving out tips, but if you are not using an all-encompassing software to integrate and sync your schedule, then you might be losing time. Most of these are free, and they can allow you to keep track of everything in one place and then access that from your computer, phone, or tablet. "
Michael E. Gerber
Giving
Time
Losing
" If there is one thing that offers challenges to small companies as they start to grow and expand, it is the hiring process... every single area. The issues that can arise run the full spectrum, from 'finding good help' to that ubiquitous catch-all 'training' and everything in between. "
Michael E. Gerber
Help
Challenges
Good
" If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that! "
Michael E. Gerber
Sales
Product
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" Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market. "
Michael E. Gerber
Trouble
Own
Need
" You did not disturb Hemingway before noon on Monday through Friday - he was in his office, writing the books that made the lifestyle possible. "
Michael E. Gerber
Monday
Writing
You
" No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don't neglect that duty! "
Michael E. Gerber
Place
You
Process
" Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best. "
Michael E. Gerber
Together
Purpose
Best
" The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can. "
Michael E. Gerber
Free
Seek
Internet
" Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective. "
Michael E. Gerber
Business
Perspective
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" Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation. "
Michael E. Gerber
Think
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" The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one person can do it all when the shift comes from linear to parallel. "
Michael E. Gerber
World
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" For over forty years, I've been one of the most passionate believers in entrepreneurs. From day one, I've learned that too many small businesses are predicated on business models that the owner barely understands, and then, those same men and women are baffled when their business dreams are overwhelmed with struggles they never foresaw. "
Michael E. Gerber
Men
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" If you are with five successful people, then you are the sixth successful person. The reverse of this is true as well, so who are you hanging out with? "
Michael E. Gerber
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" The Big Dream of any entrepreneur really has very little to do with the entrepreneur. If you truly love repairing automobiles, chances are, you'll be a lousy business owner. Likewise, if you are fascinated by debits and credits, the dream of building an accounting firm with you at the helm is probably best left unfulfilled. "
Michael E. Gerber
Love
Dream
Business
" Don't look at small business as a means to an end and a way to make money until the corporation hires you; look at it as a chance to create something of immeasurable value and beauty in a world that desperately needs it. "
Michael E. Gerber
Beauty
Value
Small
" There is always going to be someone more successful, richer, better looking, or with a nicer car. "
Michael E. Gerber
Always
Better
Car
" The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform. "
Michael E. Gerber
Money
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World
" Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don't. Entrepreneurs can be made, because we're all born with the potential - that special human quality - to create. "
Michael E. Gerber
Think
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" McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision. "
Michael E. Gerber
Starbucks
Apple
People
" The kind of work you do, when you do it, how much of it there is, and who you delegate it to are often the cause of the quasi-schizophrenic behavior seen in many business owners and entrepreneurs. "
Michael E. Gerber
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" There are three things that can be organized: time, space, and work. Note that, despite what many believe, you cannot organize people - you can only organize the work that people do. "
Michael E. Gerber
Time
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