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" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "

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" We have made the decision that we're going to take some key products, such as the Wrangler and the Grand Cherokee, and protect those as being true American icons: produce them in the U.S. and make them available nowhere else. "

Sergio Marchionne

Key

American

Decision

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

" I act like a native in North America. I eat sliders in Detroit. "

Sergio Marchionne

Act

Native

" There's nothing worse in life than to sit there and be the victim of a process that's outside your control. "

" It takes me exactly a minute and a half to get dressed in the morning. "

" If you're looking for power and handling, then I think Ferrari is the answer. "

" I give people a huge amount of rope, and then I hold them accountable for the rope. "

" When we agreed to the changes in the emissions standards and the objectives for 2025 with President Obama, there was a very clear road map that was put in place that required a midterm review, which should have been completed by 2017 and '18. "

" I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. "

" The last thing you want is a group of senators who just lent you seven and a half billion dollars to sit back and go, 'Look at these jerks and how they're using taxpayer money.' "

" We have been very reluctant to make statements about where the industry is going to go. The Wrangler is going hybrid in 2020. We don't make much noise about that, but it will happen. "

Sergio Marchionne

Going

Will

" I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay. "

" It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly. "

" There are very few things that are certain in this market - apart from one, and that is that small displacement diesels are dead. "

" If you look at Jeep, Ram, and the premium brands, those are brands that will survive. "

" I won't talk of bad luck. I don't believe in it. "

" If you put a Ferrari sticker on a toaster, it doesn't go any faster. "

" People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. "

Sergio Marchionne

Sales

People

" The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. "

" If I want to leave one thing here after I'm gone, it would be an incredible sense of humility. "

" I am proud of my Italian heritage, and nothing I have said should be interpreted as an attempt at minimizing its value. "

" I have been public on this, and I firmly, firmly believe that this notion of accountability for what you promise as a leader is as important as your integrity. "

" I just want to make a difference. I want to make Chrysler the most profitable car company in the United States. "

" By 2025, more than half of the power units you see on the road will have some relevance of electrification. There may be a base combustion engine, but it is combustion and electrification that will make the machine run. "

" Being small, cute is going to do nothing. "

" I like simplicity almost to the point of being monastic. "

Sergio Marchionne

Simplicity

Point

" There is nothing that would prevent Fiat Chrysler from providing ride-sharing service to a wider community and using our dealer network for this. "

" The heart of Ferrari is winning in F1. I don't want to see our drivers in 7th and 12th place. "

" FCA is a culture of leaders and employees that were born out of adversity and who operate without sheet music. "

" You've got to allow people to make mistakes, even though your gut tells you that the guy is going to get torched. "