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" Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler lacked. "

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" I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. "

Sergio Marchionne

Seize

Always

Desire

" I like fast cars. I used to be a car buff before I went to Fiat. "

" I like simplicity almost to the point of being monastic. "

Sergio Marchionne

Simplicity

Point

" Being small, cute is going to do nothing. "

" There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer. "

" There's no doubt that we are, by traditional automotive manufacturing standards, an automotive conglomerate. And so that causes confusion by definition. "

" I just want to make things that people want to buy. I have no confusion about this. "

" I have been public on this, and I firmly, firmly believe that this notion of accountability for what you promise as a leader is as important as your integrity. "

" I am proud of my Italian heritage, and nothing I have said should be interpreted as an attempt at minimizing its value. "

" Most car advertising assumes that people have IQs that are missing a digit. "

" The heart of Ferrari is winning in F1. I don't want to see our drivers in 7th and 12th place. "

" I don't want to conquer North America. I only want a share. "

Sergio Marchionne

Want

Only

" The suggestion that we were pursuing consolidation as a replacement for reaching our financial targets by 2018 is fundamentally a bunch of hogwash. "

" I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. "

" The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. "

" People are very focused on value and preservation of capital. They're a lot less risk-prone than they used to be. "

" There's nothing worse in life than to sit there and be the victim of a process that's outside your control. "

" I won't talk of bad luck. I don't believe in it. "

" Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. "

" One of the things that unfortunately happens in organizations that become dysfunctional is that the very first thing to go is the amount of care and attention that you place on the workplace and the environment within which people work. "

" People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. "

Sergio Marchionne

Sales

People

" All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue. "

" Don't believe your own press, and don't give speeches. "

" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "

" If I want to leave one thing here after I'm gone, it would be an incredible sense of humility. "

" I act like a native in North America. I eat sliders in Detroit. "

Sergio Marchionne

Act

Native

" I'm not really a late night guy. I used to be when I was younger. "

" Repatriating the Ram HD is the right thing to do... it should never have been moved to Mexico. This was owed to the U.S. government - and the taxpayers. "

" I want to study theoretical physics because it is one of the hardest things there is. "

" It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly. "