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" People don't like the car business. They like going to car sales, but they don't like the stock of the car companies. "

Sergio Marchionne

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" Back in 2005, I introduced a thing which, I don't mind saying this - I mean, we stole it, at least in its basic form, from Toyota - it's called World Class Manufacturing. I mean, it's this pretentious title for something which really involves the revisiting of the manufacturing processes of dedication to the removal of waste. "

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" Most car advertising assumes that people have IQs that are missing a digit. "

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" I won't talk of bad luck. I don't believe in it. "

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" There's nothing worse in life than to sit there and be the victim of a process that's outside your control. "

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" I have the same clothing everywhere I live. "

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" I think the mind should deliver new and fresh designs all the time. "

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" I act like a native in North America. I eat sliders in Detroit. "

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" It would be idiotic to position ourselves against Silicon Valley. "

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" I think we have been unnecessarily maligned with a desire or a wish or intent on our part to try to defraud anybody. We haven't. "

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" People are very focused on value and preservation of capital. They're a lot less risk-prone than they used to be. "

Sergio Marchionne

" As much as I reiterate my affection for Elon, there is nothing Elon does that we cannot do. "

Sergio Marchionne

" If I want to leave one thing here after I'm gone, it would be an incredible sense of humility. "

Sergio Marchionne

" I like fast cars. I used to be a car buff before I went to Fiat. "

Sergio Marchionne

" Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous. "

Sergio Marchionne

" What is the point of one guy developing a 1.3 engine, and another guy a 1.4? What are you getting for this? And the answer is nothing: a total waste of capital. "

Sergio Marchionne

" I am never on holiday. "

Sergio Marchionne

" The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a decision takes forever. Take Tesla: Elon moves at the speed of a rocket. "

Sergio Marchionne

" Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. "

Sergio Marchionne

" You've got to allow people to make mistakes, even though your gut tells you that the guy is going to get torched. "

Sergio Marchionne

" One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy. "

Sergio Marchionne

" BlackBerrys are divine instruments. "

Sergio Marchionne

" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "

Sergio Marchionne

" FCA is a culture of leaders and employees that were born out of adversity and who operate without sheet music. "

Sergio Marchionne

" The hardest job is getting personalities to mesh. "

Sergio Marchionne

" I just want to make things that people want to buy. I have no confusion about this. "

Sergio Marchionne

" When you got mechanisms in a car that prevent damage from happening to the engine and that operate under very specific circumstances, those things are exceptions under normal operating conditions of the car; under the rules, they need to be disclosed. "

Sergio Marchionne

" If you're looking for power and handling, then I think Ferrari is the answer. "

Sergio Marchionne

" I don't want to conquer North America. I only want a share. "

Sergio Marchionne

" Being small, cute is going to do nothing. "

Sergio Marchionne

" All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue. "

Sergio Marchionne